Spotify continues to design the platform and offer new and diverse experiences to its subscriber base and now it has given a new twist to its “Like” button.
Spotify was officially launched in 2008 as a music streaming service. Today, 13 years later, it has become more than a platform for streaming.
Currently, the site has more than 489 million subscribers globally and, in addition to music, has launched a large number of original podcasts, integrating just over two million titles so far.
Since its founding and to this day, Spotify is one of the most influential channels in the music industry, as it is a great reference for concert and/or festival organizers around the world. The digital platform is a great reference when it comes to forming the lineup of a music festival.
Likewise, it is one of the main means that people use to listen to music, displacing MP3 players and not to mention compact discs, which no longer represent the same business for the industry.
Not long ago, through an official statement, it was revealed that Spotify surpassed the number of 450 million subscribers worldwideplacing itself even further above its competition, Apple Music (with more than 79 million subscribers) and YouTube Music (with more than 50 million registered users).
This is a fact that highlights the importance of streaming today, in a context in which digitization continues to position itself in people’s consumption habits.
Spotify Puts a New Twist on Its Like Button; What is it about?
Today, in addition to Spotify, we are already talking about a scenario in which TikTok has even positioned itself as a true music positioning platform.
This is what the study shows “Identifying the power of music and artists on TikTok”which discloses that, At least 80 percent of users have discovered new music on TikTok, far more than on other streaming platforms. streaming.
However, the Swedish platform continues to lead the market and everything indicates that it will continue like this for a long time, which is why it continues to redesign its platform as the market demands.
Now Spotify has decided to give its “Like” button a new twist and replace it with the “More” iconbecause the idea is that the song that the user likes, when using the “+” button, is saved in a song library or even added to a new playlist.
“This update is the latest step in our ongoing work to create a more intuitive experience,” the company said. it’s a statement.
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