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83 percent of consumers agree that their perception of the brand improves after receiving a promotional gift.
55 percent said they have at least one advertising item in their room.
Eight out of 10 customers seek information about the company after receiving a promotional gift.
Currently, brands know that keeping consumers happy has to be one of their objectives, which is why they launch various marketing strategies. marketing to make it. It was what the American airline Southwest Airlines did, which surprised the passengers of a flight with gifts, the strategy was so well received that it went viral.
In the marketing These types of strategies are known as promotional gifts, which are gifts that companies give to customers or potential customers with the aim of getting them to try or learn about the product and thus get more consumers or sales. As well, the specialists detail that they are gifts that they give to their clients as a loyalty strategy, since between a company that gives you something, even if it is a small detail, and one that you see that does not care about you, the decision is clear. .
A sage world studio indicated that six out of ten consumers they have promotional products with them for up to two years. Likewise, the same study reveals that 85 percent of people buy more from a brand after receiving a promotional item.
Southwest Airlines surprises passengers on a flight with gifts
The airline Southwest Airlines won over its users after the peculiar gift he gave to the passengers of a flight from Hawaii went viral on social networks.
The strange surprise consisted of several free ukuleles that were in each passenger seat, along with a flower case. But as part of the surprise for loyal passengers, there was also a Ukulele class that the airline claimed could be learned in just 20 minutes.
“We partnered with @guitarcenter to surprise a flight full of customers leaving Long Beach with a ukulele and a lesson. When they got to Honolulu they were professionals.” The airline explained in its account on the social network Twitter.
The publication has received more than 9,000 “likes” and has registered several comments from users and Internet users about the nice gesture of the company.
Guitar Center: You can learn how to play the ukulele in 20 minutes.
Us: provide it. pic.twitter.com/9YTtz9Q71G
— Southwest Airlines (@SouthwestAir) September 20, 2022
Among the comments were many praises for the airline, while others described it as a “nightmare”.
“Oh, I KNEW there was a reason I fly Southwest when I can. I have become a devoted fan of you above all other airlines.” wrote a passenger in the publication.
“That’s not fair. I was on this same flight, half a dozen times, and all I got was being made to sit apart from my wife and baby,” another passenger added.
However, as the applause comments for the airline continued, they were intercepted with negative reactions.
“That sounds like a really horrible surprise. I am autistic and sensitive to sound. Being stuck on a plane full of people trying to play the ukulele for the first time would be an absolute nightmare for me,” another person replied.
“What if you don’t want to hear a cacophony of ukuleles? What if you just wanted to sit quietly for the entire flight and watch TV or read, like on a regular flight? says another netizen.
“I literally can’t think of anything worse oh my gosh,” another person added.
This US airline is not the only one that uses this type of strategy to promote its brands, as an example is the Subway brand, which reimbursed a woman with 37 thousand pesos in a gift card after she was fined on a flight for not declaring her product. .
In conclusion, from new businesses to large companies, these gifts are the favorites of consumers and also current customers see how brands act to build loyalty.
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