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10/28/2021 3:16 pm
Sony has presented its most recent tax report and made known its current situation, as well as the future plans of the Japanese company. In it they announced that the Playstation 5 reached the 13.4 million units sold. And although this implies a sales rate higher than its predecessor, the PS4, it seems that it is not enough for the brand, since its presentation of results for the first quarter of its fiscal year sets a more ambitious goal: sell 22 million units by March 2022.
This objective could be affected by the effects of the pandemic that are still present. The shortage of microprocessors and other resources necessary for console production is a trend that will continue for a while. However, the analyst Daniel ahmad, think that PlayStation will be able to achieve it despite adversities, since their numbers have not stopped growing, even when the percentage of game time of users has dropped by 17%.
Statements from Sony on its Game & Network Services business:
– Add on content / MTX / DLC sales continue to grow via PlayStation consoles.
– Gameplay time down 17% YoY, but revenue continues to grow.
– Expect stronger first party software sales through March 2022. pic.twitter.com/1lSDTaTxP3– Daniel Ahmad (@ZhugeEX) October 28, 2021
And while it appears that there may be considerable obstacles to achieving desired sales, the most recent, a State of Play quite lazy, the truth is that Sony it has a mostly hopeful outlook. Where the growth of 20% of its staff of employees, due to the purchase of new studios, is just an example. Its strengths range from the great success of its games and DLCs, to the sales boost that will come during the premiere of Horizon Forbidden West and Gran Turismo 7. Furthermore, the report mentions that PlayStation has plans to launch very attractive offers on third-party games in March 2022.
Editor’s Note: PlayStation’s business strategy seems quite robust, however its year-end looks somewhat sterile. Even so, it seems logical that they reach their goal or at least come close to doing so.
Via: PlayStation, Twitter