Although the year is just beginning, this week we had one of the most important news of 2022: microsoft I buy Activision-Blizzard for almost 70,000 million dollars. Among the first changes that we expect from the well-known technology company, is the inclusion of the franchises of Call of Duty, warcraft or Devil to the ecosystem of XboxHowever, the acquisition also had its effects on competition.
This morning it was reported that the actions of Sony, the main rival of microsoft in the video game industry, they fell 13%. This is a truly negative number for the company, and nothing like it has been seen since October 2008, when Sony had to recall more than 100,000 laptop batteries due to fire hazards.
While Sony suffers the consequences of acquiring Activision-Blizzard by microsoft, other video game companies noted an increase in their shares: the price of Ubisoft soared 11%, while Square Enix, Konami Y capcom They added 5% to their shares on the day of the historic purchase.
The agreement between microsoft Y Activision-Blizzard closed at 68.7 billion dollars, and according to the company, an acceleration is expected in the “Growing Microsoft’s gaming business across mobile, PC, consoles and the cloud, and will provide building blocks for the metaverse”. The acquisition is expected to close by 2023, at which time, microsoft Gaming would be the third game company “world’s largest by revenue, behind Tencent and Sony.”
Until the deal closes Bobby Kotick, CEO of Activision-Blizzard with numerous complaints of workplace harassment and mistreatment, he will continue to lead the company. Once the acquisition closes, the employees of AVBZ must report to phil spencer any movement in the directive.