Sony has been in the market for 76 years.
Mario Kart 8 Deluxe is Nintendo’s best-selling video game.
Sony reported annual sales of $76 billion.
sony presented a futuristic strategy, since it recently showed the latest in technologydesigned for the Japanese market, is an avatar that can imitate the movements of anyone, from head to toe.
It is not a surprise that Sony has focused on Japan to develop this strategy, since it is the place of origin of the company, in Nihonbashi, Tokyo city, Japan, Sony has been in the market for 76 years, it was founded in 1946, by Masaru Ibuka and Akio Moritathis company that has a global reach, has managed to position itself in the best way with its electronic products that include audio, video, computing, photography, video games, mobile telephony, professional software, among other things.
sony value
It should be noted that the Japanese company obtained a record in profits in this year of 2022, due to the good results it obtained with its electronic devices and its platform of sonymusicwhich was positioned mainly for “30”, the musical album of the singer Adele.
Sony reported annual sales of 76 billion dollars, only in the period 2021-22, an important fact to achieve these results is the great demand that there was in video games, due to the confinement caused by the COVID-19 pandemic.
Despite its good results, sony It has a very strong competition that is Nintendoa giant in the video game market that is also of Japanese origin, so they have futuristic ideas, despite the fact that Japan was founded 40 years after Sony, it has shown good results in the market, mario bros It has been his strength to position himself, since each game with this character has sold very well, the best seller so far is Mario Kart 8 Deluxe with 48.41 million sales, it is also Animal Crossing New Horizons with 40.17 million and super smash bros ultimate with an average of 29.53 million sales.
Sony conquers the Japanese market with an avatar that can imitate movements
The Sony company has taken an important step in virtual reality, since it was fully committed to the Japanese niche and created something different and innovative that had not been seen in the market, it is about “mocopi”This tool practically allows movement capture, these are small mobile devices that have sensors to capture the movement of the body and in this way manage to send said information to a smartphone through the bluetooth connection.
Mocopi has six sensors that must be placed on the wrists, ankles, head and hip to
capture the movement of the body and thus give life to the virtual avatars that in this case are anime characters, it is known that the Japanese love the whole world of anime, so they will surely seek to be part of this new experience.
#ソニー 最新モバイルモーションキャプチャー「mocopi」(モコピ)が登場!
フルボディトラッキングに挑戦したい人、アバターを使った外ロケ等あなたの活動の幅をﺃげぼ
商品情報はWEBサイトで!👇https://t.co/kPntBYEtWR#FutureSony #Sony #mocopi pic.twitter.com/ch1c29L63C— Sony Group – Japan (@SonyGroup_JP) November 29, 2022
The bad news about this is that for the moment, this is only going to be available in Japan, it is known that this country is advanced in technology, so probably in the future this will be available in other territories, this experience will have a cost of 49,500 yen, which would be about 6 thousand Mexican pesos.
Nintendo It has been one of the first to bring the virtual reality experience to its video games, since the Wii game became popular in which users could use the controller as a racket, another video game that has stood out for this is Just dance.
The reality virtual is becoming more and more present and Japan is one of the first countries to be part of this, because of that it is not surprising that this country is so futuristic, since it is advanced in technology, with companies like Sony and Nintendo looking to make the Japanese market is the first to experience new things, getting ahead of other countries.
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