This week we present some of the best campaigns left by the football festival of Qatar, a moment that united not only nations and teams, but also families, friends and brands, since today the football festival is considered one of the most important, which was seen on this occasion by just over 5 billion people around the world, entangling endless emotions and possibilities for the future.
That is why within this context, advertising and Marketing play an important role, so much so that according to data provided by de Zenith Media They talk about the fact that, by 2024, an evolution of global advertising spending is expected, which will rise to 865.12 billion dollars.
Although it should be mentioned that this World Cup in Qatar 2022 also demonstrated the role played by social networks and the digital community, this is taken into account that currently just over 63 percent of the world population is active within of the network, for this reason, we now present you some of the soccer campaigns that the fever of the Qatar 2022 World Cup left behind.
Campaign: McDonald’s: “Wanna Go to McDonald’s?”
Under the slogan Do you want to go to McDonald’s?, this iconic fast food brand took advantage of the World Cup fever to promote itself, because within the spot, it can be seen that sharing a meal does not depend on nationality, demonstrating the importance of sport and Food to unite people.
Brand: Nike: “Footballverse”
Campaign: Nike: “Footballverse”
Within an increasingly digital reality, dominated by great technologies, Niake shows that no matter how much technology advances, there will be times when talent and effort can cope, since this initiative seeks to face some of the great football stars, against innovation and technology.
Campaign: Pepsi, “Nutmeg Royale”
This initiative was one of the first to be presented during the World Cup in Qatar, and it is in it that it seeks to combine augmented reality with the talent of three great stars, this as if it were a video game, by having the presence of Paul Pogba and Ronaldinho in a battle of pipes, within a playing area that closely resembles a desert.
Mauricio Gutiérrez, new ambassador of Corporate Excellence – Center for Reputation Leadership in Mexico
AMLO thanks businessmen for joining the anti-inflation plan to stop the rise in the basic food basket
Brazil Senate Cites McDonald’s and Burger King for Misleading (Very Misleading) Advertising
“Thanks to these videos you can save at Bodega Aurrerá”; user thanks community