After revealing the figures that the company has presented during its third fiscal quarter, the document sent to its investors reveals another interesting piece of information. And it is that Netflix will stop referring to the accounts subscribed to its platform that have seen their titles to get muscle from their figures. From now on, the total hours viewed of your content will be the indicator of your engagement.
As we said, it is information that expressly appears in the document dedicated to the company’s investors. The platform believes that this new way of disclosing your data is a better indicator of overall success and the satisfaction of its own subscribers.
Greater transparency when communicating
This method is the one commonly used on television, and the company believes that doing this will also give credit to those who rewatch a series or movie. Netflix has in mind to show this type of data more often, and not only in its investor format. In this way, the company will try to show more transparency and information not only to its users, but also to the creators and producers of its works.
The current method of counting their numbers referred to the total number of accounts that spent at least 2 minutes watching each Netflix title in its first 28 days. As you can imagine, it was not a very precise data, since the only restriction of those two minutes made the figures inflate by up to 35%, data that Netflix recognized in its document for investors of the fourth quarter of 2019.
Having abandoned this way of communicating their success, the image shows how their data would look according to the total hours seen for each series or movie.
A great quarter for Netflix
The document also praises the success achieved with ‘The Squid Game’, becoming the most watched series in the platform’s history. The series has already been reached by some 132 million accounts. If we refer to their new system of hours seen, we see that ‘The Bridgertons’ ranks first with a total of 625 million hours in its first 28 days of Netflix, closely followed by the fourth season of ‘La Casa de Papel’ with 619 million.
It is expected that this new measure will satisfy the entertainment industry, an industry that seems to have remained dissatisfied with Netflix due to its questionable management when accounting for its content data.