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The visit of Nancy Pelosi, Speaker of the US House of Representatives, on her Asian tour has made it clear that the conflict between China and Taiwan is far from resolved.
Currently, more than 2,000 individual items are suspended, or about two-thirds of some 3,228 items registered as food imports from Taiwan.
It was in this context that Snickers had to apologize for an error in its advertising.
candy giant that makes snickers apologized today to China for suggesting in an ad that Taiwan it is a country.
Mars Wrigley, a global manufacturer of food, pet food and other products, had just thrown a bar snickers limited edition and reported that it was only available in the countries of South Korea, Malaysia and Taiwan.. The statement went viral on Chinese social media platforms, including Weibo.
Mars Wrigley he later posted an apology and said he had revised the language in his ad. The controversy arises immediately after the trip of the president of the House of Representatives Americans, Nancy Pelosi, to the small island this week and China’s visceral reaction, including sanctioning the president and starting military exercises.
What’s going on?
The visit of Nancy Pelosi, president of the US House of Representativesto Taiwan on his Asian tour has made it clear that the conflict between China and Taiwan it is far from solved. Before the announcement of the trip of the American policy, China has warned that it will take “forceful measures” and that its army “will not sit idly by”.
the asian giant claims sovereignty over the island and considers Taiwan a rebellious province since the Kuomintang nationalists withdrew there in 1949 after losing the Civil war against the communists. A visit from a US president of Pelosi’s caliber would mean, according to chinese governmenta provocation and “definitely a detriment to the beginning of the Chinese sovereignty.
Pelosi has become the highest-ranking US political representative to visit the island since 1997, making her the third-highest ranking White House politician.
In this sense, the protest over the announcement of snickers came about when sensitivities around Taiwan in China continent are at their highest point in decades, after the president of the United States House of Representatives list import bans on Taiwanese products. Similarly, on China’s heavily censored social media platforms, calls have been widespread for Beijing to launch a military strike against Taiwan in response to Pelosi’s visit.
The website of the Chinese customs agency showed that products from at least 50 categories of imports, including vegetables, biscuits, cakes, drinks and fresh seafood, were now listed as “suspended” on Tuesday, even though his records appeared to still be valid, with some scheduled. It will only expire in 2027.
Currently, more than 2,000 individual items are suspended, or about two-thirds of some 3,228 items registered as food imports from Taiwan, according to a Nikkei Asia review. It is not clear if all the suspensions were made at the same time.
The list of published articles of the main Taiwanese brands such as Taisun, AGV Products, Wei Chuan Foods, Wei Lih Food and I-Mei Foods. The Chinese customs agency did not give a reason for the suspensions on its website.
However, this is not the only time that snickers he had to apologize. A few months ago, the popular chocolate brand launched a new campaign featuring the influencer Aless Gibaja becoming viral on social networks and not thanks to the good comments, as hundreds of people described it as homophobic and plumophobic.
Under pressure from social media, snickers announced that the commercial would be withdrawn and through a statement published from their profiles Snickers Spain the company apologized for “the misunderstanding” caused, noting that it only wanted to show how hunger can change our character .
The foregoing shows us that brands must act with caution when a political conflict is happening around the world, because a word could stain the image forever.