Snapchat launches Spotlight Challenges, a new function for creators to win cash prizes, we will tell you what it is about.
Snapchat became a destination for creators with the release of Spotlight – the company’s public short-form video app – in 2020.
Snapchat invested up to $ 1 million a day for almost six months followed for users with the videos of Spotlight More popular; and also added a feature to tip creators.
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Now with the new function Spotlight Challenges, Snapchat will reward creators every week for making videos with specific filters or lenses, performing activities or playing a sound within the application Spotlight.
Between three to five creators will be awarded for each challenge, who will receive cash. The most viewed videos will be chosen as winners. Prizes range from $ 1,000 to $ 25,000 and payouts will be divided among winners, with a minimum payout of $ 250, he said. Snapchat.
Challenges are a strategy of Snapchat to motivate users to make videos on Spotlight, TiTok’s competing app. For users, this is a new way to earn income. The challenges are already rolling out in the United States, but will soon expand to more markets.