Based on figures reported by Snap Inc.., revenue for the second quarter of 2022 was $1.11 billion.
This action of allowing a filter with the face of Mark Zuckerberg in Snapchat, It is part of the challenges that have been imposed on networks.
Snapchat launched a special filter where users who activate it can adopt the face of mark zuckerbergshowing that making fun of the competition is an opportunity that will always have opportunities to achieve actions.
Snapchat is the 12th most used social network in the world, according to a Estimate of Digital 2022: Global digital overviewwhich demonstrates the position that this brand occupies in global preferences and despite the lag in the preferences of network users in the world, has been able to conquer this segment, based on an image error by the owner of Facebook.
A filter that makes fun of a bad image
The occurrence of a user Snapchat in which he uses the face of mark zuckerbergas a filter strategy for fans of “lens”, is an example of the scope of the content created by users of social networks, but also a challenge for the brands that are involved in these processes.
HoriZuck Lens is the name of the last filter launched in Snapchatwith which the famous social network ended up making fun of mark zuckerbergthanks to the occurrence of Matt Reed, who was responsible for “HoriZuck Lens” Y the action is a mockery of the famous viral episode that Zuckerberg lived, when he presented Meta and the quality of the graphics disappointed the audience at the time.
Zuckerbergs cringe metaverse avatar has been immortalized on Snapchat #metaverse #crypto #Co.Design #markzuckerberg https://t.co/g5j7WoQibp pic.twitter.com/obv5cLup7A
—Bitcoinagile (@bitcoinagile) August 24, 2022
when you’re feeling down just remember Mark Zuckerberg spent billions on his metaverse just for it to look like a low budget snapchat filter pic.twitter.com/8U1W2DrP6T
— iced 🧊🔪 (@IcedKnife) August 18, 2022
This measure is part of the activations on social networks, based on the tools available to users on said platforms.
All this happens after Zuckerberg used a screenshot of his appearance in the metaverse to announce the arrival of this concept in France and Spain.
Not only the tools that are at the hand of users on platforms such as Snapchat, lead these platforms to star in controversies, but also the logic with which many platforms operated, earned YouTube serious criticism, which is one of the cases that we remember with such to justify is when one of the star creators of the platform, Logan Paul, appeared in a video where he visited a part of Japan where inhabitants go to commit suicide.
The fact became one of the worst episodes that YouTube has had to face, since the pattern of commercials in this type of videos was questioned, associating the brands with inappropriate content, so that from this action the policies of the social network hardened.
If we remember, at that time an important debate was unleashed about the influence of social networks, through the personalities and the content they generate in said media.
Such has been the questioning of the content generated by influencers and the irregularity with which they do so, that initiatives such as the “Influencers Trust Project”to regulate the commercial practices of influencers, which before this initiative were not clearly identified.
These exercises prove how important a network personality is and the impact it has in this market, where the creativity with which they have created a filter inspired by the face of Mark Zuckerberg has the same potential but to generate bad practices with a Logan Paul with videos of suicides on YouTube or a transparency initiative of what influencers communicate.