- Index hide2 Talent management in social networks is a trend that is growing due to the digitization of the labor market.3 Using social networks has also allowed companies to stand out in employer branding in the labor market.
A skills which appeared in a job vacancyasks the candidate to be encouraged to apply to “pay attention”, in order to be considered in the series of job opportunities offered by the place.
The ad is one of the many that we find in the labor market, which according to Capitalizehas unleashed an important job search trend on social networks, where LinkedIn it is preferred by a majority of 60 percent interviewed in the United States; followed by 51 percent who said they preferred Glassdoor; 37 percent resorted to Facebook and 36 percent to Twitter.
“LinkedIn remains the most prominent employment-related social network in the United States, closely followed by Glassdoor. Other job search media are used less frequently, although anything that reflects the image of an employer is a viable tool for those looking for a new job. The image a company reflects is likely to be significant as the wave of resignations continues in the United States and people look for more favorable jobs,” he explained. S.Dixonanalyst of Statista when presenting the previous estimate on said platform.
A strange skill in job vacancy
That “pay attention” was the stranger skills applied for in a job vacancywhen on social networks they showed what the ad expected from a candidate who would present himself to the office of “Human Capital”, of the company that announced the peculiar vacancy.
Hahahaha better adopt a dog 😆 pic.twitter.com/ZGM2ZCwct1
– YorchBesos (@yorch_besos) January 27, 2023
The sign read the following copy labor: “Welcome. We are hiring people like you, for different departments. Main requirement that ‘heed’. Reports on Human Capital”.
The strange vacancy unleashed a series of comments in which they criticized not only the announcement, but also shared their work experiences, such as a woman identified as Laura, who assured that she was criticized by the Deputy Director of Human Resources of the company where she works, because she said she hated the world in your workplace.
Others confessed that in the stores where they worked, there were times when they were asked to work 36 hours straight, but the overtime was paid up to three weeks later.
After making the antecedent known with the job announcement where a skills unexpected to job candidates and the series of reactions that this announcement generated, it is interesting to know the changes that have occurred in the labor market and how a vacancy announcement achieves unexpected exposure in social networks, which are means that have been used by some companies to gain talent, just as it happened with an architectural firm called Created (@creatoarquitectos, TikTok), who published a video that has more than 58,000 reproductions and in this shows vacancies where a recently graduated architect in the city of Guadalajara is applying. To be accepted, it is requested that you have mastery of editing programs Autocad, Revit, Lumion, Photoshop and Illustrator.
With that simple copy and a call to action of the email address to which they should send the CV shows how talent management is another of the work areas of the social media marketing.
There is obviously a positive scenario of how to manage talent today and the communication that companies have made through social networks has imposed new activities that must be measured today, such as the hiring that is generated through social networks. and the access that talents achieve to resources such as those measured from the innovation that these channels provide.