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The shopkeeper explains that with this advice you gain customers and reinforce the idea of communication in physical spaces such as a store, where it is essential to interact with pedestrian traffic.
Attracting foot traffic to a store has become a core activity in point of sale management, which today becomes crucial.
After the relaxation of the health contingency measures, the return to a physical store has become an activity of much study, in order to understand how to highlight a store.
The advice of a shopkeeper guarantees customers to your store and it is a very simple way to demonstrate the importance of communication at physical points of sale.
The story is starring Wally Cutswho adds more than 50 thousand views on TikTok for his advice and ensures that with this you can gain foot traffic to your shop.
In his approach, the shopkeeper explain what a simple greeting is essential so that when starting a business, regardless of the turn, at certain times of the day such as in the morning or at school time, when there is a large influx of people who go to pick up their children.
The experience of a shopkeeper
The experience of a shopkeeper converted into advice is a guaranteed strategy, especially when it reveals the best way to take advantage of certain times of the day. In the case of Wally Cuts, this ensures that you have to go out and sweep your business in the morning or during school hours and say hello to people, even if they don’t answer.
“In this way you will begin to gain trust with you and when they need to buy something they will approach you, because they begin to feel trust, you win customers and you maintain the image of your business,” he explains.
@wallycutsa greeting can help you win customers!♬ original sound – Wally Cuts
Break the ice
Breaking the ice with the pedestrians who pass near your premises, to later take them to your point of sale, is how a shopkeeper proposes to attract customers and its bases are simple: communication to generate trust.
The communication of the physical point of sale is more than relevant today, especially because of the importance of interaction with the consumer and not only that, the ability to take advantage of moments, with resources that are not wasted as it is greet pedestrians who pass in front of your premises.
This measure proves how valuable the communication of a physical point of sale is, that is why many traditional stores or businesses in common avenues of Mexico City take advantage of their inauguration to carry out activations without waste, such as a stripper show, for example, as we have reported in this medium.”
Key moments to communicate
According to Cuts, there are key times to communicate with the potential customer of your store and it is in the morning and during school hours, when there is a large influx of parents who come for their children.
Right now it is essential to go out and say hello and use this moment as a pretext to generate trust in the possible client of your premises.
Measuring consumer confidence at the point of sale leads to evaluating situations such as the understanding that exists in the market and how important it becomes to innovate in the way you communicate.
In the physical commercial space, a tremendously important aspect is communication, due to the importance they have in being able to interact with consumers.
The potential of a commercial premises
The potential of a commercial premises is unquestionable and in fact it is possible to understand the scope that it has when studying the viability that it reaches from principles within retail such as the ability to interact and the value of understanding what to implement and what not to implement in a space of this nature.
With this said, it is interesting to identify the activities that make a commercial premises an attractive point for the consumer and, most importantly, insurance, especially due to circumstances such as the health contingency in which this is increasingly valued.