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Sheryl Sandberg has been together with Mark Zuckerberg, a duo of great relevance in the current market.
With the departure of Sandberg from his operational position, a key episode in the history of the contemporary technological and digital world ends.
The decision has been announced this week and puts Facebook at a key moment, as it will have to choose a talent that fills Sandberg’s image.
Within the technology market, Mark Zuckerberg and Sheryl Sandberg built a brand that remains a benchmark today.
Sheryl Sandberg announced his departure from the COO office in Facebookone of the key offices in the control over the brand and that has managed to write a historic episode about the strength that this social network has as a company.
Sandberg He has been in Facebook since 2008 and was Zuckerberg’s right-hand man, helping him turn Facebook into an advertising machine and one of the most powerful companies in the technology industry.
TFollowing the departure of Sandberg from Facebook, the social network is left without visible heads in its image before the industry and thus establishes a lousy benchmark that today shows how valuable personal brands are in technology companiess, let’s think about Elon Musk, it’s about the talent behind Tesla, while Jack Dorsey is still the living spirit of Twitter, even though he sold the social network or Steve Jobs is still the referent of Apple, even though he already passed away.
“Over the next several months, Mark and I will be transitioning my direct reports”, warned Sandberg, while Zuckerberg advanced that “going forward, I do not plan to replace Sheryl’s role in our existing structure. I’m not sure that’s possible, as she’s a superstar who defined the role of COO in her own unique way,” she explained.
Sandberg announced that his resignation has nothing to do with the loss in the pace of Facebook’s advertising business or the regulation to which the social network is seeking to be subjected, on the contrary, it was a decision to focus on philanthropic activities.
It is interesting to see the announcement made by Sandberg, because it represents a new generation of senior managers at the head of huge technology companies, such as Facebook, not only because of the load that comes to the business, but also because of the responsibilities that they have at the door.
changes in the market
There are a series of changes that we have to be aware of in the market, as they prove the challenge that brands have in getting their managers involved in new trends in the market, such as the famous CEO activism.
Today more than ever, activism through managers is a great case of how brands are evolving to new practices and with new layers of managers who will give the boost that brands need.