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A study of YouGov He gave an account of the reasons why the Super Bowl was watched and gave an important background for sporting events.
Shakira drew attention in days gone by for the trend due to a song she published inspired by her life.
A significant percentage of the audience says they watch the Super Bowl broadcast on TV at halftime.
Shakira took advantage of that Rihanna will participate in the super bowl and the singer reminded us how important brand communication becomes through events where sport becomes the stage for brand activation, as will happen with Apple sponsoring this halftime and in networks, with the mention that Shakira has made about.
When YouGov asked audiences why they watch the super bowlEight percent said that it was the Super Bowl, four percent because of the type of TV broadcast that covers the event, and three percent because of Halftime.
Shakira “billes” with a performance by Rihanna
Shakira, who has been controversial for taking advantage of her private life to release songs inspired by her personal stories, took advantage of Rihanna’s participation in the Super Bowl this Sunday to get on the social conversation on social networks through the trend, which bears the name Of the singer.
Remembering good times and wishing you the best vibes for tonight’s show, Rih! 🥰 @rihanna #SBLVII #AppleMusicHalftime pic.twitter.com/RjJnVggj7y
— Shakira (@shakira) February 12, 2023
“Remembering good times and wishing you the best vibes, for tonight’s program, Rih!”, published the singer with the trends Rihanna#SBLVII and #AppleMusicHalftime.
The singer’s reaction has generated all kinds of comments, including images in which the creative collaboration of both singers is remembered, while other users recommended Shakira to stop collaborating with reggaeton artists and comment on doing artistic work with singers of the same level. from Shakira.
This case reminds us of how important personal brands have become in the music market and especially in venues like the Super Bowl, which have become a benchmark for the exposure they offer artists.
With this case we can understand referents that help us understand the value of consumption today, motivated by great celebrities as in the edition of this meeting we saw with Rihanna.
For the musical edition that we are going to see, a key event resource was demonstrated in the previous edition of the Super Bowl, which became an example of how valuable it is to bet on creativity, just as Katy Perry did, when the famous singer appeared at halftime with a show that caught everyone’s attention, due to the investment in the experience with which the singer sought to transcend.
With these examples, the sports market is once again consolidated as an example of how important it is for the activation of messages that have become a great example of what is valuable in the market and not only that, of what is transcendent before the consumer, so event marketing finds great opportunities in experiences to generate a connection with the consumer and not only that, to be able to transcend the market, with actions that have become central in the way consumption is marking activities increasingly daring hand in hand with entertainment.