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The fast food market is one that has managed to consolidate new guidelines in the market and an element that we cannot lose sight of in this effort is the new sales format for these products.
In Mexico, the buying habit has been measured in industries such as fast food, as well as measuring the foods that have been most demanded in contingency.
Shake Shack launches a sales format and joins brands such as KFC or Taco Bell, which have changed their physical sales format.
The fast food market is being reformed and the physical points of sale are the first to register changes in the sales model they have, so Shake shack just launched a great idea that will undoubtedly inspire big competitors like McDonald’s.
In the last of the actions that we have seen, the restaurant format is betting on open spaces and a reduction in the interaction between employees of these brands with diners, so the restaurant format changes, towards one where the important thing is patented It has become understand how to stand out in the market.
And The Drive-In is back with a visit from our friends @shakeshack this Friday – catch 10 Things I Hate About You or Friday the 13th and enjoy classic ShackBurgers and fries, as well as a new summer menu from the first-ever, limited time only, West Coast Shake Shack food truck 😋 pic.twitter.com/xG1a0T1mXj
– Rooftop Cinema Club (@RooftopCinema) August 9, 2021
The new proposal in fast food
The large fast food chains have been developing for years a format where a large part of their strategy of expansion and conquest of the consumer has been based on the opening of physical restaurants in strategic places due to the pedestrian traffic that they register or the capital gain of the place.
This takes a very important step towards a new consumption profile where it is betting on places that break with the permanence of the diner, now the street is resuming this common place not only to transit but to finish making a purchase, either because orders are delivered on the curb or because on board cars in drive-thru orders are collected.
New points of sale
From a Food Truck to a vending machine, this is how the fast food market has changed and in the midst of this series of changes, KFC conquered China when it activated a machine with packages of its popular foods.
You only had to select from what was shown on the machine, pay and take for the chosen food. This has undoubtedly become an important guideline in the market to which we have to be more than vigilant as it warns us how the point of sale will change.
In the case of Taco Bell, for example, the chain changed its business model in contingency and went from being a spacious restaurant with space for diners in it to a business model that assessed these spaces in lanes for deliveries of orders by drive -thru.
Respond to the trend
Three products were the ones that increased their online demand during the health contingency when it lived its most critical moment. The trend occurred in the fast food market and placed sweet bread, hamburgers and pizzas as the most demanded foods.
The Tiendeo estimate warns that during March and June 2020, the demand for these products skyrocketed by 30, 20 and 17 percent, respectively, while the search for foods such as French fries or cold sodas dropped by 7 and 11 percent.
Faced with this demand for products, it is important to understand consumer behavior and the way in which the industry reacts strategically to these types of habits, such as consumption through digital means such as delivery apps or orders that they are made online to later collect at physical points of sale.
The change in the format of the physical points of sale is part of the trend that is being registered, where being in the open space has been increasingly motivated by the sanitary recommendations that have been made, establishing new formats in the sale of fast food.
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