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It is estimated that during the first months of the current year, the number of active Mexicans within the network grew by at least 16 million.
Worldwide, it is considered that just over 53 percent of the world population is active on the Internet.
Given the growing number of active Internet users, it is necessary to implement effective marketing strategies.
Within the current social context, digital marketing strategies have become increasingly important, this is because society is increasingly immersed in social networks and digital platforms, since it is within them that today More and more tasks are carried out every day, which is why the number of potential clients has also grown.
It is estimated that by the end of 2021, the number of internet users worldwide world, exceeded the figure of 4 thousand 200 million people, which would be just over 53.6 percent of the world’s population is active on the Internet. Likewise, it has been pointed out that during the first months of the current year there was an increase of more than 16 million national netizenswhich means that there are currently just over 98.6 million Mexicans active within the network.
Seven mistakes to avoid in a digital marketing strategy
Currently, digital marketing has become one of the main strategies of modern advertising, due to its great accessibility, low costs and the great impact it can have on different audiences, significantly appealing the scope of a strategy; However, achieving the desired positioning is not always an easy task, which is why these seven mistakes you should avoid when starting to implement an effective digital marketing strategy.
Poor planning: like any plan, it involves progress, so not having aspects such as determining the strengths, weaknesses and market opportunities that the sector has to implement.
Unrealistic expectations: Knowing market opportunities involves learning to solve various situations, so having a clear and real structure is essential.
Know your medium: A strategy designed for virality in networks must also be thought of in its development, since unlike other media, the internet allows the manipulation of multimedia content, so that it exploits tools like this one, transforms any known advertising strategy.
Understand your audience: Although one of the benefits offered by the web is virality, it has to come organically, so managing strategies designed for a segmented audience is important.
Measure results: You should not only worry about the return on investments and profits, but also the acceptance of the public and the feedback that is generated within the digital conversation.
Set short-term goals; The large amount of information that is generated daily on the network must be taken into account, so proposing thoughtful strategies that generate impact is important.
Know your budget: Within any planned strategy, knowing the budget is essential, so within it, both the discourse and the channel through which you will seek to impact with digital strategies must be taken into account.
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