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In a study of Rakuten Insight realized what motivates the followers of influencers to make a purchase.
Karely Ruiz has become an important personality in Mexico within the content creation segment.
Ruiz’s case joins others such as that of a influencers known as Yeri Mua and complaints against influencers, such as those made by chef Edgar Nuñéz.
A seller paid for collaboration with karely ruiz with popsicles, taking advantage of the fact that he was visiting near his ice cream stand in acapulco and in a video he detailed the ROI that it obtained in networks and how that mention impacted its sales.
Communicating on social networks has become an action widely valued by consumers, who in studies Led by firms like Rakuten Insightaccount for at least three main reasons why they buy products promoted by these personalities.
48 percent of men said they didbecause they were convinced by the promotion carried out by the influencers. 36 percent of them acknowledged that they made the purchase because they wanted to buy the product, regardless of who advertised it, and 17 percent of them said they bought the product because they trusted the product. influencersno matter what he announced.
ROI for 6 pallets
A seller confessed the ROI in sales of his pallet cart, which he earned in exchange for six pallets that he paid to karely ruizfor which it obtained more than a million reproductions in TikTokwhere he published the collaboration.
In a testimonial offered by the seller who identifies himself on TikTok as The Chilango of the Palettesthe man admits that he found Ruiz and in exchange for ice pops he allowed himself to be taken a picture with his position.
@badabun How much does Karely Ruiz charge for a photo?👀📸 @sofiapiadiaz ♬ original sound – Badabun
@elchilangodelaspaletas Karely ruiz in Acapulco 🌴🌊😍
“I told her, ‘you can come to my cart and take a picture,’ she said ‘yes, but give me a palette’ and other people who came with her arrived and she said: ‘give them a palette, so I can access and take a picture with you. It was 150 pesos (from the cost of the product that she gave in exchange for the photograph), but it was a good loss, but sales increased, the video skyrocketed, reaching 1.5 million views on TikTok”, explained the seller.
The Chilango of the Palettes He not only took advantage of recording Ruiz on video, he also made the video where he shows the content creator in onlyfanspose next to his cart and receive comments, such as: “how many millions did the mention of the influencers” and others where they celebrated that a photo in exchange for some pallets was a good move, a fact to which the seller responded, assuring that it was a good investment, since these are opportunities that are not lived twice.
Instant collaboration with influencersTaking advantage of unexpected circumstances, he realizes how important these personalities become on social networks, where other cases have stood out.
An example of this can be found with a business in the Middle East, when, in the midst of celebrating the World Cup, he received a visit from yeri muaa influencers Mexican that drew attention in a video, because she recorded how she negotiated the payment of garments with mentions in her account instagramwhere he highlighted the number of followers he had and the type of content he made, to convince them to accept the deal.
Using mentions in networks as a bargaining chip has exposed influencers, but it has also sparked very strong debates, where the refusal of businesses to accept these exchanges is noted.
We saw cases of this type with the Chef Edgar Nunezwho has more than 200 thousand followers in Twitterby showing how influencers contact him at instagramto ask him to eat for free at his restaurant in exchange for mentions in networks.
The role of influencers in detonating sales through the exposure of brands in social networks, shows how important these channels are in brand communication and in the debates that unleash publications as a bargaining chip.