Much had been rumored about an alleged Sega purchase. This was nothing more than pure speculation that has not ended up happening. However, Microsoft has been working on create a game development environment and now Sega will bet on him.
Sega and Microsoft seal a strategic alliance
The two companies have a great relationship and that has been noticed in some releases that came to Xbox such as Yakuza Like a Dragon. Now, they are expanding this collaboration with the goal of using Azure to build a next-generation development ecosystem. From Sega they indicate that it will allow them to advance in the initiative «Super Game» that has the long-term objective.
Sega wants reach larger audiences and focus on online and community-oriented games. For this, it bets on Azure to offer the necessary technology to carry out this new type of games.
We are excited to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA’s new “Super Game” initiative, as well as to build a next-generation game development environment. As we consider a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans around the world; in this regard, our goal is to build an alliance that utilizes both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment.
During the time period of this strategic alliance, Sega and Microsoft will work collaboratively. Improving development processes and evolving network infrastructure and online communication tools and services. We hope that this alliance will bring more Sega games to Xbox by improving the catalog of third-party games.