Coca-Cola is the best-selling soft drink in the world: Statista.
Coca-Cola has 66 manufacturing plants, 17 of which are located in Mexico.
Coca-Cola is one of the most valuable beverage brands globally.and its success is due in large part to its advertising, since it is well known that the company stands out for being creative in this aspect, connecting with the emotions of consumers, since its Christmas campaigns are among the most recognized.
Other Cola brands have tried to replicate the company’s formula without success, something that can be verified and compared with the number of sales. According to Statista, Coca-Cola FEMSA, a Mexican multinational beverage company headquartered in Mexico City, reported a sales volume of more than three million cases of beverages in 2022. Of those, 2 thousand 895 million boxes were of soft drinks, its main product. Water in all its presentations reached 566 million boxes, and non-carbonated drinks totaled 294 million.
Globally, it is a leader in the beverage industry, so it is not surprising that it is consistently ranked the best soft drink brand in the world, with a global brand value of more than $74 billion. The company is headquartered in Atlanta, United States and has more than 200 bottling partners.
Coke Line Company managed to position itself as the leading company in refreshments carbonated with a volume share of nearly 45 percent. As to PepsiCothe main competitor of this brand controlled about a quarter of the US market.
In July 2022, beverage sales Coke Lineincluding bottles and cans produced in Mexico amounted to about 1.3 billion liters, an increase of more than 1.1 billion liters compared to the same month last year.
Engineer reveals how Coca-Cola is made
The Food Engineer, Mariana Zapién, shared through her TikTok profile a video where she shows how Coca-Cola is made, which goes through meticulous processes before it reaches the establishments for sale.
“First, the ingredients such as phosphoric acid, class 4 caramel, added sugars, etc. are mixed. and all this to form a very concentrated syrup, this concentrate is mixed with water to form the base of the soft drink”, indicates Mariana.
Then he explains that: “Once mixed we go to carbonation where carbon dioxide is injected that gives Coca-Cola that effervescent characteristic. Then we go to bottling where clean and sanitized bottles are filled with Coca-Cola”.
Likewise, it details that the bottles are subjected to quality control to verify that they all have the same volume of content, in addition it is verified that the bottles support the pressure of the gas and that they are well closed. If these steps are approved, the soda is ready to go on sale.
The Coca-Cola recipe is an industrial secretThis means that it is protected under confidentiality clauses and agreements and any person who uses, discloses or appropriates the formulation can be punished with up to 6 years in prison and a large fine.
Some brands that are so famous and leaders in sales in their sector protect their formulations to prevent the competition from using them, in addition to creating added value, thus generating loyalty to the company, for example, those people who do not consume another brand of cola if they It’s not Coca-Cola.
@ingdetusalimentos How is coke made? 😱✅ #Coca Cola #food Engineering #foodscience #howismade ♬ Karma
With information from INPI Colombia, the subject matter of the trade secrets It is defined and includes sales and distribution methods, typical consumer profiles, advertising strategies, supplier and customer lists, and manufacturing processes.
While the final decision about what information constitutes a trade secret depends on the circumstances of each individual case, clearly unfair practices in relation to secret information include commercial or industrial espionage, breach of contract, and breach of trust. .
All companies have trade secrets. Some are acutely aware of the importance of strict strategies to ensure that their secrets are protected from disclosure that could harm them. But many companies only realize that trade secrets exist when competitors try to acquire their client lists, research results, or marketing plans, or when they try to keep employees with valuable knowledge.
Another of the brands that uses the commercial secret is KFC, who for many years tried to imitate its recipe, without being able to achieve it. However, in 2016, supposedly, a journalist from the Chicago Tribune would have exposed the ingredients that his breading had to achieve the particular flavor of this gastronomic company. As found, the recipe is prepared with 11 types of herbs and spices.
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