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Sam’s Club It is one of the leading brands in the price club market.
Adding Sebastián Rulli to a retail campaign shows how important celebrities are for these campaigns.
Activation is an interesting resource that allows us to see innovation in the creative message.
The latest creative message from Sam’s Club added to Sebastian Rulli to the campaign that makes use of technology type ChatGPT.
“As shown by the data from a survey carried out by KPMG Australia and the University of Queensland, residents of India, China, South Africa and Brazil, the so-called largest emerging markets, are much less critical of the continued implementation of AI systems. 75 percent of Indians surveyed between September and October 2022 would trust AI, followed by 67 percent of Chinese respondents and 57 percent of South Africans,” he said. Florian ZandtStatista analyst when presenting the study of kmpg.
The last activation of Sam’s Club
Sebastián Rulli appears in Sam’s Club and is part of a campaign run by Amazement Agencywith an interesting objective, which is to involve the technology of ChatGPTone of the most controversial in this regard.
The activation involves Nestlé and is not wasted, since, based on the generative language model, users are asked to share the name of the person who wants to do the detail with Rulli, followed by the name of the person to congratulate, the relationship, the type of mother who is like Fit, Foodie, Technological, Adventurous, Sociable and Executive.
The characteristics that it asks you to answer are Cheerful, Positive, Curious and Affectionate.
The result of this campaign is not the first to achieve a creative goal thanks to the latest technology, although the character of this campaign draws attention, for being positive and leisure, there are serious deliveries with the same dose of technology, as we saw with the Publicis campaign, which he carried out to civic proposalwhere he was revived javier valdez and promote the #SeguimosHablando campaign, to raise awareness of the reality that exists in terms of the free exercise of journalism.
The appearance of a celebrity in the advertising campaign of a retail brand has led these brands not only to involve them in their advertising pieces, but the same brands have resorted to the creative environment in which celebrities are found to help them communicate with the consumer.
We saw a very important case with Aurrera Winery when the brand did product placement in the telenovela El amor invencible, where its protagonist Angelique Boyer ended up becoming an ambassador for the brand when in scenes from the novel she appears shopping and highlighting both the quality and the prices of the products she is purchasing.
The action is not the first in which Aurrera Winery gets to involve a well-known celebrity in an advertising activation, because at the time he turned adela michaa well-known youtuber, in an animated character that appeared in a campaign along with Mamá Lucha, the mascot of the chain of stores and the biggest reference that there is in the brand in creative matters within retail, realizing with these cases of the valuable that it has become for the consumer to have creative points of contact with brands and advertising is the best proof of this.