SEAT has ruled out, for the moment, betting on the electric car. The Spanish brand will continue to focus on the gasoline and diesel car market while accelerating the hybridization process of its range. This decision leaves SEAT in a really dangerous position for the immediate future.
The automotive industry is going through really turbulent times. In Europe, despite all the problems and doubts that the established roadmap presents, the process of transition to the electric car continues. The year 2035 is marked on the calendars as the turning point that our automotive sector will experience. SEAT
it is no stranger to all these changes that are taking place and must make a move to, among other things, guarantee a future.
SEAT has decided to delay its commitment to the electric car. A decision that entails numerous risks and that now adds to the rest of the problems and/or challenges plaguing the industry. Both at national, European and global level. Delaying its true commitment to 100% electric mobility for as long as possible leaves SEAT in a truly dangerous position.
The rise of the electric car and the Euro 7 regulations mark the future
It has been Wayne Griffiths himself, CEO of SEAT, who has made it clear on more than one occasion what the strategy set for each of the brands is. SEAT and CUPRA will continue to differentiate themselves with unique and specific models. Both firms must learn to coexist and, therefore, to have a clear position in the market that avoids a possible confrontation between them.
On the horizon begins to glimpse the Euro 7 emission regulations. A regulation that will undoubtedly be a before and after for thermal cars in Europe. It is something that Thomas Schäfer, CEO of the Volkswagen Group, has already warned about in a recent interview. The top leader of the automobile group to which SEAT belongs questions the continuity of certain cars with internal combustion engines due to rising costs.
The new SEAT cars will be more expensive
SEAT will be more exposed to the new “perfect storm” that the prices of new cars will suffer. A price escalation that, let us remember, also affects the second-hand market. Therefore, SEAT must not only deal with the effects of setting aside electrification at its highest level. It must also deal with the challenges facing cars that still have an internal combustion engine. Hybrid technology and the use of small displacement engines will be decisive in weathering the storm that is to come.