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About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
A proposed law has surprised advertising professionals in Scotland. This Wednesday it was announced that the letter seeks to ban the advertising of alcoholic beverages in that European country.
The importance of this industry can be seen reflected in advertising spending in the global market, where a study conducted by eMarketer highlights that this industry generates millions of dollars, and around 516 billion dollars are spent annually on advertising in the media.
For its part, data from Zenith show that North America is the main focus of investment in the sector, where the United States alone is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
Latin American countries, such as Mexico, also invest a lot of money in these pieces of art. A study by Magnaglobal, entitled “Global Advertising Forecast Winter Update 2020”, states that Brazil is one of the greatest exponents in the region, and went from investing 12.3 billion dollars in 2020 to 13.3 billion dollars in 2021.
The prohibition of advertising alcoholic beverages
According to the general director of the creative agency Thirst, in an article for The Drum, Chris Black, the proposal is based on the affirmation of the World Health Organization (WHO) that restricting the marketing of alcohol is one of the best ways to curb the abusive consumption of alcoholic beverages.
In this sense, it was announced that the proposal is based on the fact that restricting the sale of alcohol is one of the best ways to stop the abusive consumption of alcoholic beverages in the country.
In said publication, the director comments that a review of the restrictions on the commercialization of alcohol is registered in seven European countries (including Finland, France, Ireland and Sweden) published by Public Health Scotland in June of last year.
It explains that in that publication it did not find any comprehensive evaluation demonstrating the effectiveness of restrictions on the marketing of alcohol.
In this sense, the proposal, which is currently in public consultation, seeks to prohibit advertising both in traditional media and in public spaces, sponsorship of sports and other events.
Like the ban on marketing “entry” products with no or low alcohol content, as well as the ban on clothing with alcohol brands and even bourbon-flavored barbecue sauce.
In Scotland, the alcoholic beverages industry allocates just over 4,927 million dollars a year to the country’s economy, with an estimated workforce of more than 7,000 people in more than 240 distilleries and tens of thousands more in sectors related, such as tourism, supply chains and creative industries, which add billions more to the nation.
Today there are many countries that are banning the advertising of alcoholic beverages, cigarettes and even processed meat.
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