- Index hide1 The Santander brand has become one of the most powerful in the market, especially due to its international expansion.2 With contingency, online shopping is a habit that has determined all kinds of trends. as the way to pay for what is acquired.
The Santander brand has become one of the most powerful in the market, especially due to its international expansion.
With contingency, online shopping is a habit that has determined all kinds of trends. as the way to pay for what is acquired.
Santander’s decision to launch an app determines the value of mobility and the use of the smartphone as a point of sale terminal.
In an unexpected move for traditional banking, Santander, which has been one of the leading brands in the Mexican market, has announced a change of direction, with which it seeks to adapt to the new reality that exists and with a buy now pay later service, which dictates new rules in a market where even brands like Manzana They already have your credit card.
Santander’s idea makes an interesting bet with which it seeks to adapt to the fintech market, since it is an app called Zinnia, with which it will allow consumers to decide which purchases they will pay in months without interest.
The step will be taken in Europe, the bank’s native market, thereby strengthening this category of purchase now and pay later, which makes it easier for consumers to purchase products instantly, especially now that electronic commerce has become consolidated in the world and has become a key option for the acquisition of products.
Given this, it is important to understand what values help a brand to consolidate itself in the market and adapting to new purchasing patterns is an adaptation that served Santander, thereby patenting resources that today remind us of how important the digital channel is. .
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