The construction of the metaverse is an ongoing process. Sebastien Borget, co-founder of The Sandbox metaverse, went so far as to say that the future of the metaverse is evolving.
Speaking to Cointelegraph’s Gareth Jenkinson at the Web Summit tech conference in Portugal on Nov. 3, Borget said that what we see today in The Sandbox is “the natural evolution of things” after almost a decade of work. The evolution of the metaverse, in particular the way brands relate to users, has accelerated at a rapid rate.
It is this accelerated development that causes investors to pour billions of dollars into metaverse projects throughout space.
“Now we’re looking at The Sandbox with over 200 studios from around the world building on a daily basis.”Borget said in reference to the new tools being released for creators.
A photo dump from @WebSummit
Toto Wolff, @KristinaLCorner, @IOHK_Charles, @borgetsebastien, @gazza_jenks
: @JoseValBal pic.twitter.com/nfZ9qqSNAw
— Cointelegraph (@Cointelegraph) November 3, 2022
Many of these studies include iconic and mainstream brands that have found value in engaging with users on a digital plane. Well-known names like Gucci, the series The Walking DeadKaty Perry or Snoop Dogg, among others, have joined the investments or participation in the metaverse.
Borget said that often a big frustration for consumers is that they can’t create alongside the big names they like. This is something that metaverse projects allow as they go.
“It’s not just about the influence and reach of the celebrity or the brand. It’s about the content: the characters, stories and places that people are familiar with and want to interact with.”
In addition to the value of top-tier brands and big-name celebrities featured in digital words, Borget said one thing to note is real users:
“The players themselves bring life by being present, by participating on the ground. That is also something that should be considered valuable because they contribute to the growth of the network.”
No evolution of a digital platform can be done without active users engaging with new tools and experiences. User needs and complaints shape how a given online space will look.
The fireside chat started!
And would you look at that, there are some landowners of @TheSandboxGame present in the crowd. pic.twitter.com/EhRDiiZtlm
— Cointelegraph (@Cointelegraph) November 3, 2022
Fireside chatting started!
And look at that, there are some @TheSandboxGame owners present in the crowd.
Borget said engagement with a platform is more than just liking, sharing, or retweeting. Rather, as the metaverse advances and users interact in digital spaces, engagement is co-created, user and brand side by side.
“To me, that’s real engagement. It’s something a lot of brands look at because they’re not just reaching out to Gen Z, they’re helping define the future of themselves in 3D worlds.”
Despite the recent rumors about the poor commitment of the metaverse, investors and even governments are in favor of building the digital universe. Recently, A city in Japan decided to use metaverse schooling to solve truancy problems in the area.
In Norway, a local government agency dealing with taxes decided to open its first metaverse branch to cater to the tech-savvy younger digital native generation.
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