Since its creation in 2009, the unpacked event has been more than launch of a new product. It is an event that unites Samsung fans and recognizes the hard work of thousands of collaborators who are dedicated to each new product.
This year’s strategy embraces a new era of Unpacked. It takes the best of online and offline events and makes them even better,” said Stephanie Choi, Executive Vice President and Head of Business Marketing for Mobile eXperience at SamsungElectronics.
“Introducing new immersive and experiential event spaces that will allow consumers from all over the world to try and explore our products in a fun, creative, attractive and immersive environment”, he detailed.
The experience will occupy spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District, two neighborhoods that “match the energy and excitement of Samsung’s upcoming announcements,” according to the executive. These events will unite Galaxy fans, journalists, partners and Samsung collaborators from around the world, allowing them to explore the latest Samsung products and innovations like never before.
The best is yet to come (‘Yet to Come’)
In a reference to their iconic product colouring, Bora Purple, which embraces diversity and optimism, will paint the city purple. Samsung and BTS will partner for an unmissable transatlantic premiere of the “Yet to Come” folding video on August 10.
The full version of the video will premiere in various popular districts, even in Times Square in New York, taking over these iconic destinations to showcase the new video on some of the world’s biggest and most recognizable screens.
“But that is not all. We have a lot for you, not to mention some amazing new products to show you. So stay tuned, it will be something to remember.”
Watch Unpacked on samsungnewsroom, samsung.com and the samsung youtube channel the August 10, 2022 at 9:00 in Chile.
Or join and participate in the next Unpacked experience in person from August 11 to 31.
- New York City: 60 10th Ave.
- London: 55 Regent St.