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Gartner has measurements of the number of smartphones that were in demand globally during 2021 in the world.
Like Samsung, Apple no longer includes accessories such as cables or chargers in its latest devices that it has released.
the korean Samsung announced that it will no longer include accessories such as cables either chargers in their smartphonesthus adding to the trend against these plugins.
Within the technology market, the demand for smartphones, according to an estimate by Gartner, reached more than 1.4 billion devices in 2021 worldwide, so the impact that this market has on the use and disposal of peripheral accessories is important, hence, brands are agreeing on new supply decisions, such as newly purchased smartphones that no longer include the accessories that justified their sales strategy for years.
With these parameters, it is worth detailing which are the big players within this segment. In the “IDC’s Worldwide Quarterly Mobile Phone Tracker” I know warns that Samsung leads the market with almost 22 percent world dominance, leaving Apple with only the 15 percent of this, a figure that is worth noting, especially if we consider it to be the benchmark brand in high-end, so the cost of its devices is high.
The idea of Samsung join trends like the ones Manzana already implemented and that suspends the integration of complementary accessories in new smartphones, also reinforces the demand for products in the brand’s ecosystem, which is why the accessories market is consolidated, since its purchase is forced, but it also establishes a sustainable behavior in the consumer, which is to reuse old smartphone accessories.
Changes at Samsung
For it to make sense to have a sustainable program like Galaxy for the Planetthe company is reported by Korean media, which warn of the suspension in the delivery of USB cables or chargers in the new Galaxy devices, which is one of the most expensive of the firm, because it is Korean, but also the most popular.
The measure does not have an estimated date to begin its implementation, what we do know is that the challenge at Samsung is to sell plastic-free products by 2025, in addition to devices with efficient energy consumption.
These actions are already implemented by Manzanawhich stopped including chargers in its new smartphones and thus managed to strengthen sales in its brand ecosystem segment, where accessories play a key role in the offer of these brands.
The smartphone market has been consolidated by the usability of these devices, which have ceased to be simple phones, to become true centers of activities from leisure to professionals.
In all these cases, the capacity of technological brands in consumption is verified and how, based on these decisions, trends have been configured to which the consumer is invited to participate.
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