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Brand collaborations like the one Samsung has done establish very important creative guidelines in the technology market.
A very important element in this branding effort is the one that has to do with the way in which the market is currently innovating.
Samsung is undoubtedly together with Apple, two great examples of brands standing out in the technology market.
Samsung held its event of presentation of products this Wednesday and announced a series of strategies, some of them revive their already well-known collaborations with fashion brands as at the time happened with Prada or Armani.
On this occasion the firm has collaborated with Maison Kitsuné, a clothing brand based in France, which has illustrated the new Galaxy Watch4 and the Buds 2, with illustrations where they capture their classic fox and which undoubtedly seek to establish the extension in the sale of its product lines.
The feat of collaborating with fashion brands has already been patented by large companies such as Apple and it has been done masterfully, thereby establishing guidelines that today do not disappoint and, on the contrary, become important signs of innovation in the world. market, at least because of the creative way in which these collaborations are used.
A new brand collaboration
Samsung was known several years ago for launching smartphones in collaboration with brands such as Prada or Armani, with which it established a very important high-end category, before Apple’s design burst onto the market.
The patent that the Korean firm obtained at that time allowed to set the foundations of the high-end, a segment of great success today but which at the time became an incipient commitment to achieve unique products.
The alliance between Samsung and Maison Kitsuné is to launch special editions of its Galaxy Watch4 and the Buds 2, with illustrations showing its iconic fox.
This alliance is not entirely surprising, especially when we see the comments that have been made on social networks and we discover brand activations that have been valuable, as at the time Apple achieved it in the alliance it made with Hermès, specifically for launch a special edition of your Apple Watch and that is still valid to date.
These types of collaborations force us to think in a sense, answer basic questions such as why to carry out such alliances, in what creative way to exploit them and what interest there is in it.
Apple’s bet, undoubtedly was to place its smartwatch in a luxury category that could only be achieved with a brand in this industry, with something as simple as a strap for the device that just exalted that value.
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