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In 2021, there were more than 7,000 hectares of vineyards in the world.
It is expected that in 2023 the income generated by the wine industry will exceed 360 million dollars.
Sam Neill is a New Zealand actor, known worldwide for his role as Alan Grant in Jurassic Park.
He came is one of the most popular alcoholic beverages in the world, but far from being a recent invention, the truth is that it has been accompanying humanity for thousands of years. The first traces of this drink were found in a vessel from the Zagros mountains in Iran, dating back to 5,400 BC; thousands of years later Sam Neil stars in this Campaign that seeks to give visibility to came in New Zealand.
This drink has generated billions of dollars in revenue in the last decade, a study reveals that in 2022, this industry generated more than 310 million dollars, and it is estimated that this figure will continue to grow, only in 2025 it is predicted that the worldwide wine industry generates more than 433 million dollars.
Spain and Italy dominate as the countries with the highest wine exports with figures that exceed 20 million hectoliters, followed by France, which exports more than 14 million hectoliters annually, according to the study State of the Viticulture World Market 2020made by the International Organization of Vine and Wine (OIV).
Sam Neill trades dinosaurs for wine and stars in campaign
Sam Neilone of the world’s most recognizable New Zealand actors, known for his role as Dr. Alan Grant in the Jurassic Park films, is also one of the world’s most enthusiastic winemakers, now is protagonist of one new Campaign where he seeks to create a connection between the viewer and the came from new zealand.
This campaign was created by Many Mindsin the video where Sam Neil participate begins with a tour of the vineyards of New Zealand accompanied by the voice of the actor, Neil is in charge of guiding through his narration and seeks for the viewer to create a connection with the came New Zealander.
In addition to protagonist Sam Neil also owns a vineyard located in Central Otago, New Zealand, named Two Paddocksand this is not the first time that he has participated in campaigns that seek to attract consumers to the vineyards of his native country.
“With global activity returning to ‘normal’, it is more competitive than ever for the New Zealand Wine brand voice to be heard, and a clear premium brand message is essential. Creating a compelling brand positioning for New Zealand Wine is important as we seek to engage and motivate ever-evolving wine-drinking audiences. (…) This storytelling asset will tell the fundamental story of New Zealand wine through the lens of the key pillars of purity, innovation and care – aspects that make New Zealand wine and the New Zealand wine industry so unique and specials,” said Charlotte Read, general manager of marketing for New Zealand Winegrowers.
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