About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
Social networks have become a communication window for sellers around the world. This is the case of an image that is registered on social networks, and that shows how a seller, tired of having them enter his store just to ask for directions, posted an ad that went viral in these spaces.
Advertisements are widely used to publicize information, promotion or brand. And it is that, the importance of the advertising industry can be seen reflected in the spending in the global market, where a study carried out by eMarketer highlighted that this industry generates millions of dollars, and spends around 516 billion dollars annually. in advertising in the media.
In Mexico, advertising spending will reach 100 thousand 140 million Mexican pesos in 2021. This represented an increase of around 19.5 percent compared to the investment registered in this sector during the previous year.
Through a Twitter postthe action of a vendor in Buenos Aires, who decided to publish an ad in his store, has gone viral.
It was a user, Laura Palmera, who lives in the area where the store is located, shared the message that was found in the shop window and that caught her attention.
The ad showed the seller’s annoyance because people enter the store, but not to buy, but to consult the addresses of the area.
In the viral poster, which he placed in the shop window, 21 items are mentioned, with data of “General Interest” and which coincide with the most frequent inquiries he receives, it says where the pharmacy is, where the ATM is located and the truck stops.
“Useful information: Pami, moved to Salta and Moreno (we don’t know the schedules); telephone, we know nothing and screw sales, any hardware store, we don’t “, reads part of the poster.
Likewise, the seller wrote that “don’t bother me anymore. I am working and this place is not a citizen information center”.
I don’t want to know your sign, tell me which item you identify with pic.twitter.com/RmZDT0T56h
— Laura Palmera (@anchota_) May 13, 2023
As expected, the post quickly went viral, racking up a million views, 24,000 likes, and hundreds of comments.
Undoubtedly, the poster caught the attention of Internet users who felt identified when they enter a business to make these types of inquiries.
“I would be the one asking for Bartolomé Miter street, I don’t know where I am standing. I also identify with electronic articles, it has happened to me,” said a netizen in the publication.
“Surely it is a kiosk, people think that the kioskero has to know any type of information,” read another comment.
There are many places that have gone viral on networks due to the peculiar advertisements they publish in their businesses, such as a restaurant in Spain, which drew attention for its posters to look for waiters.
In short, this type of story shows how small and large businesses use ads to spread a story or a message to their consumers.
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