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Three Kings Day is celebrated on January 6, to commemorate the adoration of the Child Jesus by the three wise men.
Soriana registered profits of about 4 thousand 973 million pesos last year.
The ate and nuts found in the thread refer to the jewels embedded in the crowns of the 3 Kings.
The Soriana rosca has gained popularity on social networks because it presents a nativity scene with small, innovative and tender porcelain figures.
Three Kings Day is one of the favorite celebrations for children, because on this day they usually receive the gifts they asked for from Gaspar, Melchor and Baltazar, in addition, the famous bagel that contains figures inside, representing the child god, is also broken. and whoever gets this piece will have to take care of financing the famous tamales for the day of Candlemas that takes place on February 2.
Although marketing has changed a bit with this rule since today, you can find all kinds of donuts with different themes, because people tend to like certain things out of the ordinary, because in this particular celebration the Mexican ingenuity to sell in the best way offering recognized figures, the rosca de merlin, Harry Potter, dr simiHello kitty, Bad Bunny and even the president of Mexico, it was named AMLO thread And as if this were not enough, that of the creator of exclusive content of Only Fans, Karely Ruiz. This initiative turns out to be a really good strategy since it attracts people, simply by showing designs of something that is currently in trend, as is the case with these already mentioned figures, however this idea may not be good for everyone, since There is also the case of several people who feel really offended, because it is known that this celebration is religious, so it is thought that the true concept has been lost. Three Kings Day is celebrated on January 6to commemorate the adoration of the Child Jesus by the Three Wise Men, coming from the East to honor and bring presents to the newborn, this day symbolizes that act.
The Rosca de Reyes has a meaning that not many know, its shape symbolizes the love of God, the tie and dried fruits refer to the jewels embedded in the crowns of the 3 Kings and the hidden child refers to the fact that Jesus was hidden to save himself from King Herod.
Rosca de Soriana wins the market with the birth of porcelain
Soriana has created a successful strategy to gain an advantage in the market since inside its bagel there is a small nativity scene made with porcelain figures, these are characterized by being tender and made with a better material than plastic, as these usually are. Being, they are also collectible, this bagel became popular on social networks, so more and more people want to go looking for it.
@lalis142819 #soriana#roscasoriana#roscadereyes #for you #followers❤ ♬ original sound – Lalis Mejía
Soriana had a very good idea since she did not use any known theme or person to attract people, but simply with the birth she managed to get enough attention and without offending anyone by using figures other than the traditional ones, on this date every person looks for their favorite place to buy their bagel, another of people’s favorite bagels is Kirkland’s maca Costco.
@valesiqueiros Response to @Valeria Siqueiros The only thing missing on the label is EXCESS FLOW because it has more than 4 stamps. 🥴✨ #fyp #pt #ptp #for you #2023 #roscadereyes #Kings Day #wise men #lodescubrientiktok #foodtiktok #Mexican food #bread #saborestiktok ♬ CUFF IT – Beyoncé
Rosca de Reyes are everywhere, however, whoever has the best strategy to make their product stand out from the rest wins.
Now read:
Brand strategies to be relevant this Three Kings Day
The period of the Peje concha is over, now the AMLO thread begins
Dr. Simi now also in Rosca de Reyes; the best brand promotion