Rolls-Royce is ready to begin its transition to all-electric mobility. The British super-luxury car manufacturer has confirmed several keys to the strategic plan that it will implement. In the era of electrification Rolls-Royce will bet on electric cars instead of hybrids.
Super-luxury car brands are no strangers to the process of transition to electric mobility that the automotive industry is experiencing in Europe. Firms of the stature of Rolls-Royce or Bentley, must get down to work and prepare for the new era that is coming once the internal combustion engine disappears from our dealerships. And it was precisely the Rolls-Royce brand that has given some clues about how it will be committed to electrification at its highest level.
At present, V12 engines are one of the hallmarks of Rolls-Royce models. The authentic jewels on wheels created by the British firm use large displacement engines to be able to offer performance and performance commensurate with their price. However, and although a priori it would be expected that the company would resort to electrification to keep these types of engines alive for longer, it will not be the case.
Rolls-Royce confirms the launch of an electric car
The Rolls-Royce strategy on electrification It can be summarized in three main keys confirmed by the company itself to date. Some keys that allow you to get a fairly clear idea of how you will face this ambitious paradigm shift that is being experienced in the European automotive sector. Will you bet on the electrified vehicle or only on the 100% electric ones? The truth is that the brand’s margin of action is less than a decade.
Rolls-Royce has confirmed that will present a 100% electric car this decade. A project that is being carried out under great secrecy since there is hardly any information about it. A few months ago, thanks to the statements of Torsten Müller-Ötvös himself, CEO of Rolls-Royce, it was known that the project for the long-awaited Rolls-Royce electric car will be a reality.
The manufacturer has preferred focus on electrification at its highest level for this Proyect. Rolls-Royce made it clear that this new model will be 100% electric and not a hybrid of any kind.
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The evolution of technology marks the electrification of Rolls-Royce
As for its launch date, the truth is that the company itself has been quite ambiguous when it comes to giving a specific date. He has simply limited himself to pointing out that it will arrive sometime in this decade. That is, between the years 2021 and 2030. Rolls-Royce does not want to commit to a date since it will only be launched when the time is right and each component meets technical, aesthetic and performance standards.