Mexico is a strategic market for nissan that is why he made a new appointment, a new bet, Rodrigo Centeno, President and General Director of Nissan Mexicana.
“It is a very good moment, the automotive industry is important in Mexico, it is like 9-10 points of GDP.”
With a perspective in terms of marketing, manufacturing, design and engineering, the Nissan ecosystem is robust, large and deep, therefore an industry that is growing and strengthening is found on these perspectives.
“The Mexican middle class, customers of new Nissan cars, is a thriving, growing class that is developing thanks to effort and work.”
Rodrigo Centeno receives this new appointment responsibly after assuring that it will reinforce the opportunity of Nissan’s path, thanks to the opportunity he has to lead it.
The long-term bet is on technology, “Information, digital, management technologies and the speed of data use transformation are causing the automotive industry to revolutionize at a dizzying speed that is having a direct impact on the business model.”
For Rodrigo Centeno, years of value for the client come, a lot of perspective and how to democratize access to this technology, make it possible and viable. He reiterated that this 21st century has made it possible to extract all the benefits and efficiency of electric driving, “The first electric vehicle that came into the hands of a consumer was a Nissan.”
In addition, Rodrigo Centeno told us about e-POWER, an elegant and intelligent solution, “You have a combustion engine that generates electricity is connected to a power converter.”
For the new President and General Director of Nissan Mexicana, exciting years are coming in which technology will be brought from all over the world, “Bring it to Mexico, make it patent in Mexico and put it in the hands of Mexican drivers every day.”
And given the consumer’s need for mobility, part of Nissan’s success in Mexico is that the company has known how to pay attention to what the consumer demands.
For Nissan, Mexican customers are essential, “One of the competitive advantages that Nissan has for the consumer in Mexico is the peace of mind of being a company and brand that is here, that has been here and that will continue to be here because the platform and the industry are located in Mexico.”
For Rodrigo Centeno Nissan is the most Japanese Mexican automotive company, “When you have that level of understanding and knowledge of the consumer as Nissan has in Mexico, it allows us to move forward.”
Finally, Rodrigo Centeno spoke to us about Nissan’s ambition to continue bringing the best technology and the best products to Mexico, making Mexicans have access to enjoy the best technology.