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Licensing International issued an estimate of the value in licensing for the retail sale of stories turned into products.
More and more valuable characteristics have been imposed on the market, which show how important the market is.
There are characteristic actions that serve to understand the capacity of the market today.
“Transformers: Rise of the Beasts” premiere trailer and now we are witnessing a story that draws attention due to the interest that the plot places in a new form of robots, which instead of vehicles become animals.
The film reveals the importance of stories and the creative capacity of brands, at a time when they are increasingly involved with audiences, not only with narratives, but now with licenses and products that are measured in studies as Licensing Internationalwe discovered how important this segment becomes since it generates, only in the section of Canada and the United States, 162 billion dollars in sales within retail.
“Transformers: Rise of the Beasts”, the installment
“Transformers: Rise of the Beasts” premieres trailer and the franchise launches a new licensing pretext with which titles are coming that are more surprising due to the poor results achieved than the real expectation.
In the latest installment of this franchise, which had been characterized by selling licenses for robots turned into cars, they are now machines turned into animals in a remote place, which are summoned by Optimus Prime.
The Maximals are the transformers that have the ability to transform into animals such as a huge eagle, a gorilla or a leopard, who will have to leave their hidden safe place to fight against the arrival of Unicron on planet Earth.
With the release of this film, what we are seeing is the growth of a segment of stories turned into films that attract attention because they are titles that conquer audiences by following very simple schemes such as a good story, characters that support the plot and licensing does the rest. In fact, it is important to see how this type of story not only leads to an edition of Transformers now becoming animals instead of cars, as anime stories give life to characters like Pegasus Seiya.
Like this animalbots movie, The Knights of the Zodiac (Saint Seiya) is another case of controversial film release, where we see the story of Masami Kurumada turned into a film starring Arata Mackenyu, who gives life to Seiya de Pegaso, the main character of this saga.
The film inspired by the anime story shows us the life of Seiya, who under the direction of Tomasz Baginski p.It stars in a plot in which a young man goes from earning a living in street fights to experiencing stories such as the rescue of his kidnapped sister.
Within one of their fights we see how the protagonist discovers his “zodiacal” powers, which take him to a world of mystical wars, magic and training that must protect a vulnerable goddess.
The two films that we have talked about have something in common and it is the interest that production companies have in converting stories with a long history in licenses into products that emanate history and community, due to the fanaticism that develops around these stories that is not free, it is fuel to drive these feature films, which confirm the value of well-constructed stories and characters, who draw attention for the value they give to the story they star in.