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Ricardo Salinas is, to this day, one of the richest businessmen in Mexico and one of those who has spoken the most about the subject through his networks.
It is estimated that, in 2021, the market for influencer marketingRegarding campaigns, it closed at 16 thousand 400 million dollars.
In another video in collaboration with the “Golden Scorpion”, Ricardo Salinas Pliego went to a Banco Azteca branch and, suddenly, a 20-peso bill caused a small controversy between the two personalities.
A decade ago, the context of social networks was very different from what it is today, when we talk about platforms that, more than a space for interaction, are presented as tools with high potential in brand marketing strategies.
In the midst of this scenario, social networks already function as a window for those who, for years, have wanted to become content creators.
Let’s remember that, according to data from the International Telecommunication Union (ITU)the digital universe already has close to five billion Internet users worldwide, of which just over four billion are distributed in the social networks available on the market.
Based on these data, it is not surprising that young people today have in mind to work as content creators and, from it, generate significant income.
Only in Mexico, according to data from The Influencer Report54 percent of young people between the ages of 13 and 38 want to become influencersa fact that shows that the millennials and the centennials are choosing to leave traditional professions aside and to be influencers or content creators.
And, to tell the truth, over time, content creators have become trusted personalities for a large number of Internet users, who increasingly seek all kinds of recommendations on the web.
Ricardo Salinas withdraws money from Banco Azteca and a 20-peso bill causes controversy
In Mexico, one of the most popular creators, without a doubt, is the “Golden Scorpion”, who, in recent years, has managed to grow his audience thanks to the collaborations he has carried out.
One of the most recent collaborations was with the owner of TV Azteca, Ricardo Salinas Pliego, one of the richest businessmen in Mexico (according to the ranking of Forbes magazine), and with whom he visited a Banco Azteca branch; However, there was a detail that caused a little controversy.
According to what is shown in the video, the dilemma arose after the businessman received a 20-peso bill, assuring that “he had never seen one.”
@ricardobsalinas What a surprise they got me with these new $20 bills, I really didn’t know them, money is getting smaller every day? Sadly, in size and value?
Let us remember that, in the face of the crisis generated by the arrival of the pandemic, social networks, digital platforms and, of course, influencersbecame an ideal tool for brands in order to reach a new audience.
As of today, we can already talk about highly effective positioning platforms, especially when, according to some data, young people are the ones who have entered digitization the most and, ultimately, represent the future in terms of digital marketing.
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