- Index hide
The fact that Twitter suspended Ricardo Salinas’s account is relevant, because it is the medium in which the billionaire is most active.
The communication that Ricardo Salinas has implemented in social networks has been largely based on controversial comments within these networks.
Ventaneando is one of Azteca’s most popular productions.
Ricardo Salinas appears in Ventaneando and the arrival of the businessman is an unexpected move, with which he seeks to heal his personal brand, after he has been involved in a strong controversy due to the tax trial in which Elektra finds himself and the recent suspension of his account. Twitter, after a series of statements he made against an ITAM professor.
These days we saw a series of mentions by the talent of Azteca, who launched against the blockade that Twitter made of their account, ensuring that freedom of expression was violated, a speech that Salinas used to argue his publications and regret that they were censored by the famous social media platform.
Salinas has also just recovered from the contagion of C0VID-I9 and to heal his personal brand, he has also launched editorial comments on ADN 40, appearing in an interview with Paty Chapoy, host of Ventaneando, which is the broadcast of shows with which Azteca has years covering the source.
In his appearance, under the pretext of the 26-year broadcast of the program on Azteca, the businessman continues with his public relations strategy after the series of accidents he has had in his image, due to the various events that took place this week, from the SAT trial against Elektra, which could reach international instances, until the suspension of her Twitter account, which finally ended, after detecting, she said, that she had been the victim of a massive bot attack.
@AztecaUNO LIVE https://t.co/9syyJmJWXE
Dear audience, we are already on the air and we have a very special guest, @RicardoBSalinas. 👏🏼📺📱👋🏼#window26years pic.twitter.com/eshH8KnRMu
– Windowing (@WindingOne) January 21, 2022
Social networks and their “policies”
The censorship of the Salinas account is proof of the policies followed by social networks and the interest these platforms have in achieving better interaction between their users, however, the restrictions cause controversy when applied, for example, when accounts are victims of bot attacks.
Apart from these suspensions, it is important to see what elements of a speech published on networks generate controversy, especially when it comes to a businessman like Salinas or a president, as Donald Trump was at the time.
Influencers with power not only in social networks
The power of billionaires turned influencers has been seen not only in Ricardo Salinas, but also characters the size of Elon Musk have become niche social networks that do not disappoint.
The measures that personal brands have taken in social networks have determined all kinds of activities, which remind us of the impact that these channels have, in order to implement better resources before consumers and what is more daring, tasks that end up being of value in the evolution of the media market, motivated in large part by the digital channel.
Powerful social media communication
The communication that has been promoted on social networks has given rise to a series of activities, which without a doubt remind us of how important innovation has become in each of the elements that are communicated within this platform.
Given this, it is important to see that there are tasks such as social media marketing, which allow a greater promotion of the platforms and the use of each of their resources.
There is no doubt that better references have been established that help us understand a market and, most importantly, that help us consider key tasks in consumption.
Traditional and digital media, the perfect mix
New trends in social media
Now read: