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In works like Money Is Not The Problem, You Are We learn healthy perspectives around money.
The story in which Ricardo Salinas is interviewed reveals the impact that one of the key personalities has in the market.
Banco Azteca is today one of the leading business in Mexico within the banking segment, together with BBVA.
Ricardo Salinas appeared in an interview with The Golden Scorpion and the youtuber finally showed how he is one of the most followed Mexican billionaires in Twitter and owner of brands such as Azteca Bank.
These types of interviews follow a format, which in social networks has been known as carpool, where personalities are interviewed while driving a car, giving an aspect of amenity during this type of strategy.
The occurrence of this type of video has established very important references in the content market with cases such as James Corden and carpool karaokea comedian who was recently indicted by the popular New York restaurant Balthazar to attack their employees.
Ricardo Salinas behind the wheel
Ricardo Salinas appeared with the youtuber Golden Scorpion, who asked him a series of unexpected questions, such as how much money he carries in his wallet.
The billionaire ruled out having a wallet, so under his logic it is obsolete to already have one, since he recognized that all his payments are made mobile, while he warned that in his case of iphone carries a Baz card and a credit card from a banking institution that competes with Banco Azteca, which before being censored by the youtuber it can be seen that it is an American Express Centurion, assuring the billionaire himself who charges with a card from the competition of Banco Azteca.
In addition to the Centurion card, the billionaire carries a Baz card, which is part of the super app that recently made it known in the market and that offers, among other things, payments.
This interesting exercise of showing how big personalities who are known for their fortunes or political influence manage their money attracts a lot of attention on social networks, because it is part of a financial culture that has been built in the market and that largely determines the value that brands have before the consumer.
As proof of this, a series of resources that we should not forget is that there is currently a lot of theory on how to manage money and a very important proof of this are books like Money Is Not The Problem, You Area work of Gary M. Douglas Y Dain Heerwhere the authors immerse us in an interesting perspective of money and how, by changing its value and the practices around its obtaining and spending, we can improve our objectives.
The story of Ricardo Salinas, implying that the wallet is obsolete and today mobile payments are the trend to follow, shows us how important the culture around obtaining money and spending it has become.