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Influencers, especially those with a positive or humorous charge, verify the empathy that is achieved in networks with the consumer.
Today, the investment that brands like Totalplay make in influencers of the size of Paco de Miguel is maintained, increasing advertising.
Mexico has become a fertile setting to see more and more influencers in charge of campaigns. Totalplay collaborating with Paco de Miguel or Jugos del Valle with Alan Estrada.
Mexico continues to register a positive mood in the investment of brands in influencers and the latest decision of total play in hiring Paco de Miguel proves the greatest testimony in this regard and it is that entrepreneurs like Ricardo Salinas They give the go-ahead for their companies to increase their investment in influencers.
This interesting exercise has become a list of cases that have succeeded as Paco de Miguel, Luis Miguel with Uber Eats or Alan Estrada with Jugos del Valle.
On the other hand, we have an interesting scenario such as the guidelines that put firms like Rappi in check, when they decide to add Chumel Torres to their campaign and the strategy takes an unexpected turn.
Paco de Miguel and Ricardo Salinas
Paco de Miguel appeared in the most recent Totalplay campaignwho in social networks has executed a piece without creative waste by the comedian, who appears in his role as expensive camping.
The character receives an installer from the company of Ricardo Salinaswho is a handsome young man who answers Acampa’s shy questions at all times, to promote the story that the woman flirts with the man because of her physical appearance.
The unforgettable pattern of Totalplay demonstrates two very important points, first, that the video was played in its entirety, leading users to recognize that they had not realized that it was an advertisement. Second, the reinforcement that Ricardo Salinas makes of the investment in advertising of his brands, in influencers, to unleash greater interest in the audiences that enthusiastically follow the accounts of these personalities is verified.
@pacodemiguel Hahahahahahaha @totalplaymx ♬ original sound – Paco De Miguel
Paco de Miguel, the comedian of the brands
Telecommunications companies such as Totalplay have invested heavily in advertising through influencers. From Infinitum, which created the famous Mexican character by actor Carlos Milletwho led the brand to stay in the minds of consumers with his popular “talk to him”, to Martha Debayle promoting Izzi in a creative campaign where the host, influencer and businesswoman became the voice of the then business service who was promoting the company.
Now humor has been the angle of the latest Totalplay campaign with which Ricardo Salinas gives his approval for the brands of his group to increase the conversation on networks, a common space for the businessman, where he leads with a million followers in his twitter account.”
From humor to advertising
Taking comedians to star in advertising campaigns is a practical resource for brands, when communicating with the consumer and facilitating this exercise with which they seek to create stories focused on discovering what is worth in creativity.
Within social networks this habit has spread widely. Let’s remember that Uber, a native digital brand, signed a contract with Luis Miguel a long time ago and the collaboration became an interesting communication exercise.
Under this aspect, it is valuable to see how a content niche has already been established on networks, where influencers are helping brands to start new conversations, as Jugos Del Valle has done with Alan Estada, the person in charge of the Youtube channel Alan por el Mundo.”
Cu “Today investment in influencers is growing
Investment in influencers is growing today and according to an estimate from Influencer Marketing Hub, the growth of investment in this segment has not stopped since 2016, in fact, contrary to what happened with guidelines and industries due to the contingency, During those critical years, the investment was almost 10 billion dollars and by 2021 this amount will reach 13 thousand 800 million pesos.
This has imposed new resources through which we can understand the market, there is no doubt that in the face of this type of exercise, personalities such as businessman Ricardo Salinas joining this investment normalizes collaboration with these figures even more.
The advertising campaigns that are based on social networks have established a tremendously valuable resource and it is the one that reminds us how interesting it is today to have a good social media marketing team, otherwise it is not possible to land a piece that stands out in SEO within these channels, count on creativity thought in the decisions and times of the audiences, as well as define a greater interest on the part of the consumer in understanding what a personality is worth.
When Rappi opted for Chumel Torres in one of his campaigns, the action went from a comic activation with a controversial youtuber to a bitter episode that put the brand at the center of criticism, due to their association.