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In addition to activation with cups, content marketing is an interesting promotional resource, as noted by Semrush
Ricardo Salinas has become a personality with great influence on networks.
Ricardo Salinas gift glasses as part of a promotion and the action reached social networks, where they questioned the billionaire for the action.
Promotional actions can be carried out through all kinds of resources such as the content marketingas measured by a study of semrushwhere it was identified what percentage of organizations made use of the content marketing and found that 97 percent of them resorted to a strategy of this type to be able to communicate with the consumer.
An unexpected promotion
Ricardo Salinas gave away glasses to customers as part of a Banco Azteca promotion and the action took the account holders by surprise, so much so that they ended up complaining to the billionaire on networks, where they denounced what they believed was a was.
As far as I know… it’s a promotion of @Azteca BankI hope they explain it better. https://t.co/epYIpxYENg
– Don Ricardo Salinas Pliego (@RicardoBSalinas) February 22, 2023
“Hey Don Ricardo B. Salinas, good morning. Is that email that came to me true? Or will it be some trick of some scourges? Regards,” Renko from Worm wrote to him (@renkoworm, Twitter).
In this unusual strategy, the billionaire responded and assured him that it was a promotion from his bank, so that bank employees could explain it better.
“That’s right, we are pampering our customers by giving away a set of glasses; they only have to increase the balance of their debit account with a thousand pesos and keep it for 15 days. If they comply with this, we send them a message. So schedule the delivery of your kit!”, explained the CM from Banco Azteca to the user.
After the clarification, users reacted with criticism, assuring that this type of gift was not offered by Barack Obama, while others assured that they were waiting for the promotion to be made of cut crystal glasses, since they already had glasses and did not use them.
“Come to your nearest store to receive information on this promotion that is 100 percent true,” others joked.
This promotion is one of the many actions that have been implemented by brands and when it reaches social networks they unleash important social conversation, as we saw with the actions that it began to generate. little Caesarsin the hands of their own content creators.
The famous pizza chain drew attention because they began to reveal the pizza pickup strategy without the need to queue at the branches.
This simple action led users like Johnny Gi to reveal the way in which the chain’s line could be skipped, so he demonstrated how the store’s famous delivery machines worked, for which only a user had to register on the chain’s page to place the order, pay them and finally collect the products.
Both cases give us an idea of how a promotion evolves in social networks and what is the appropriate strategy to ensure that promotional activations have an effect on the market.
