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Ricardo Salinas currently has a million followers on Twitter.
According to ranking According to Forbes, the owner of TV Azteca is the third richest man in Mexico.
Today, it is 25 times easier for brands to retain their consumers than to attract new audiences.
Businessman Ricardo Salinas Pliego, one of the richest in Mexico, showed his first birthday present, one of the dates that the president of TV Azteca had been remembering through his social networks.
For a certain number of Internet users, it is a kind of Elon Musk to the Mexican, although it is something that is still subject to controversy; however, what cannot be denied is the fact that, in recent years, the owner of TV Azteca, Ricardo Salinasis one of the most recognized in terms of the way it performs on social networks.
In this context, it should be noted that only on his Twitter account, which is the one in which he has been most active, he already has a million followerswho do not miss the opportunity to complain about some of the services of the Salinas Pliego companies and, on occasion, receive a response from the tycoon that, without a doubt, manages to generate a lot of noise.
In the end, in a world that is increasingly connected and more ascribed to the social media space, Ricardo Salinas shows an important point regarding the relationship between a brand and the client, a particularity that, in recent years, has become a of consumer demands.
In that sense, today social networks are a great space through which brands are able to generate greater empathy with their own consumers and, in turn, we are talking about a platform that allows connection with other audiences.
From this perspective, we can speak of “Lovemarks” concept, attributed to writer Kevin Roberts who defines it as that brand that “complies with certain emotional, experiential and sensory components, which translate into non-traditional attributes in marketing and that serve to create and maintain a brand over time. These concepts are: Mystery, Sensuality and Intimacy”.
This was the first birthday present that Ricardo Salinas received
As we mentioned above, Ricardo Salinas has been able to manage his social networks well, where he maintains a great interaction with his followers.
An example of We can see this in his recent birthday announcement, for which he had promised to invite 12 or 15 of his followers on networks.
Now, through its own platforms, Ricardo Salinas Pliego shared what was the “first birthday gift” he received. What is it about? A significant number of followers sang “Las Mañanitas” to the owner of TV Azteca and he made it known:
@ricardobsalinas Today I received my first big birthday present… and for someone like me who has everything, it has been a pleasure and an honor to listen to you, thank you ??
Salinas Pliego is one of the richest businessmen in Mexico, who, according to ranking of Forbes magazine, it is located in the third positionbelow Carlos Slim and Germán Larrea Mota Velasco, with an estimated fortune of 12.4 billion dollars.
In short, it is one of the characters that, in some way, generates greater brand loyalty, something that, today, is difficult to achieve.
According to the study Brand Keys Loyalty Leaders 2021, the brands that enjoy the most loyalty are those that have a real influence on people’s daily lives.
What Salinas Pliego did is, without a doubt, one of the most recognized cases in terms of the use of social networks, which is why his number of followers continues to grow.