McDonald’s has become the most successful hamburger chain in the world and with the largest presence in the United States.
The competition between fast food brands at some point took this dispute to its last consequences.
A retro commercial for Burger King and another for Subway showed what is considered by many to be the more aggressive side of advertising and marketing.
A retro commercial for Burger King was revived on TikTok with the aim of showing those times in which brands were capable of reaching the last circumstances in order to position their brand.
Burger King and Subway are two of the most important brands in this sector, however, McDonald’s continues to be the leader in the fast food industry.
McDonald’s has become one of the most important companies in the fast food sector. According to data from Statistathe number of restaurants that own the brand in the United States alone is 13 thousand 600.
McDonald’s and its presence in the world
The statistics platform pointed out that, in European territory, France still occupies the first place of the countries with the most McDonald’s establishments, with almost 1,500 units.
On the other hand, China has the largest number of McDonald’s in the Asia Pacific and Middle East regions.
In addition, according to the latest portal update, Brazil is the country in Latin America with the largest number of McDonald’s restaurants, with just over a thousand. And this figure has almost doubled the number of restaurants in Mexico, which has failed to reach the 500 figure.
In this way, the company has achieved indisputable success over the years, generating a net result that is above the $4 billion in 2020 and an estimated brand value of approximately $130 billionMcDonald’s remains the world leader in its sector.
Finally, it is noteworthy that despite its success, competitors such as subway either Burger King they register quite competitive numbers and have managed to gain their own consumer base.
For example, the latter has 19,000 restaurants around the world, with 7 thousand 600 establishments in the United States. In the meantime, at least until 2019, Subway was in charge about 41,500 restaurants worldwide.
Retro Burger King commercial revived to win McDonald’s customers
Although both Burger King and Subway figures are still enviable for any other restaurant chain, the truth is that the facts indicate that McDonald’s continues to be a benchmark in its sector.
This rivalry has been pretty quiet for the past few years. However, at a given moment in time, this was different.
For this reason, a TikTok account whose content consists of sharing retro commercials of the brands, has revived some of these spots around these three brands.
The first commercial is for Burger King, and supposedly shows the famous clown incognito buying burgers at the rival chain.
This is the first commercial shared by the user:
@jgonzalezvzla #viral #mcdonalds #buerguerking #jgonzalezvzla ♬ Tití Asked Me – Bad Bunny
The second commercial shows Ronald McDonald on his back and relaxing in a small private pool, but ordering food from Subway.
This is the second commercial shared by the user:
@jgonzalezvzla #fyp5566m ♬ Love You So – The King Khan & BBQ Show
Something that should be highlighted is how in both spots what is probably the most aggressive part of the marketing stands out.
However, the company has not stood idly by, since on some occasions it has responded to these spots, probably one of the most famous being the following:
This resource has been used on many occasions. To mention another case, during the 2019 Super Bowl, Pepsi used an old saying to get over the Coca-Cola brand and end the stigma that the blue brand is the second table dish.
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