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Red Bull is the second most valuable brand in the beverage industry, according to a Kantar projection.
The United States Grand Prix precedes the Mexican Grand Prix to be run next weekend.
Checo Pérez was placed as Top 5 within this race, which was preceded by the death of the founder of Red Bull, Dietrich Mateschitz.
Czech Perez was placed as Top 4 in the United States Grand Prix and the victory of this Formula race was left to the team of Red Bullthanks to Max Verstappen and thereby achieving important recognition for the famous brand of energy drinks, the same weekend that its founder, Dietrich Mateschitzdied at the age of 78 years.
The triumph of Red Bull in the sports market is due to the key position it has achieved in each of the disciplines in which it competes, such as Formula 1which has become one of the most prolific scenarios for this brand, since it took over the Jaguar team in 2005, which it renamed as Red Bull Racing.
Reaching the podium in Formula 1 has become an intense challenge for drivers in this racing market, especially due to the challenge that exists on the track. Precisely while the United States Grand Prix was running, an intense clash arose between Fernando Alonso and Lance Stroll, which recalls the tremendous challenges that personalities such as Alonso, among the drivers who have stood on the podium the most times in Formula 1, achieve the success that is required on the track.
It is then important to see the actions that are undertaken in the market, since the ability of a brand to be important to the consumer depends on it, under a clear approach, which is the one that has to do with the way in which brands are getting involved. in the market.
Before this exercise, very important activities in consumption are defined, such as those that have to do with the capacity of a brand to be able to get involved with the consumer in the market, through events such as a car race.
Red Bull wins race
Red Bull took the victory of the United States Grand Prix, after Max Verstappen beat Lewis Hamilton thus giving the best recognition to Dietrich Mateschitzthat as we have mentioned, the founder of Red Bull He passed away this weekend.
Verstappen’s triumph was due to the fact that he completed the 56 laps in the Circuit of the Americas, with a score of 25, followed by Lewis Hamilton with 18 points; charles leclerc15 points; Sergio Perez in fourth position with 12 points and George Russell with 11 points in fifth position.
The results of this race have become a benchmark of how important it is for the market to consolidate activities of value to the consumer, especially at a time when it becomes important for the consumer to find actions that attract their attention in the market of car races.