Watching Eugenio Derbez take over the drama gave results, ones that Mexican cinema desperately needed. After three years of pandemic and a change in consumption habits regarding Mexican films, The Mexican actor showed that, with the right project, the public still has an interest in national stories. Thanks to an environment without much competition, a consolidated protagonist, and a powerful story, Radical It became a hit at the Mexican box office.
During your first 4 days in Mexico, Radical raised $43.2 million pesos (MDP). He did it thanks to 2,724 screens throughout the country, and 630,000 spectators who gathered in the theaters to see Derbez as a great professor. Although these are numbers that many Mexican films would like not only in their premiere, but in their entire commercial run, the truth is that they are far from Derbez’s record.
In 2013, No refunds It became a phenomenon. It debuted with $149 million (3.4 times the numbers of Radical) and multiplied that boot by 4 to be the highest-grossing Mexican film of all time. With How to be a Latin lover (2017), Derbez repeated the feat. It is not a Mexican film, but it demonstrated the love of the Mexican public towards the comedian with a premiere of $137.9 million. One year later, Man to water It ended all doubts about its success (if there were any) and swept $162.6 million in its first weekend.
Of course, after the pandemic nothing is the same for Mexican cinema. The biggest opening record in the era after her belonged to Happily ever after, which thanks to its protagonists (Consuelo Duval and Adrián Uribe) reached $26 million. Now, this title belongs to Eugenio Derbez, who represents a new ray of hope for the Mexican box office.
With its debut of $43.2 million pesos, Radical can boast some brands at the Mexican box office. Between them:
- Being one of the 20 best premieres in history for a Mexican film. Its numbers place it behind Marry whoever can (2014) and ahead of Don Gato and his gang (2011).
- Best debut of a Mexican film in 4 years (since Everyone fallsin September 2019, no film had debuted with more than $40 million).
- 4th best debut for a film starring Eugenio Derbez.
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Unfortunately, Radical It could not be crowned with first place at the Mexican box office in its opening weekend. Thanks to the overpriced tickets, The Eras Tour Film, Taylor Swift’s filmed concert, became the highest-grossing content in all of Mexico. However, it is worth mentioning that the difference was minimal: barely $400 thousand pesos in favor of the singer.
It will be important to see how it behaves Radical In the next weeks. If it follows a path like No Returns Accepted, the film could end up around $170 million. This number could place it among the 10 highest-grossing films in Mexican cinema. However, in the coming weeks big releases will arrive, such as Five Nights at Freddy’s and Trolls 3: The gang is assembled (October 26th). Although they do not appeal to the same audience, they could take away a certain number of screens. In addition, two national proposals of a certain caliber are also approaching: Confessions and Lady influencer (November 2).
With that in mind, a collection of close to $125 million from It’s not you, it’s Me (also with Derbez) looks like the most realistic scenario. It would only be the second Mexican film (next to Happily ever after) which exceeds $100 million since 2020.
Did they contribute to the numbers of Radical? Do you think this film will pave the way for more successes in the months to come or are its results only due to the “Eugenio Derbez” factor?
Juan Jose Cruz I am one of those who always defended Robert Pattinson as Batman and can see the same movie in the cinema up to 7 times. My guilty taste? Low-budget horror films.