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Puma sponsors Lewis Hamilton’s Mercedes Benz and “Checo” Pérez’s Red Bull in the highest category of motorsport.
Formula 1 prepares one more event with the Miami GP, which will be held this weekend.
Puma was the best rated brand by Profeco, after the development of sports tops.
Puma makes an alliance with Formula 1 to become the official partner of the company specialized in racing in the highest category of motorsportswith which they seek to increase the number of followers through fury and adrenaline in each of the single-seaters.
A few hours ago both announced their alliance through a statement, where Puma will no longer only sponsor Mercedes Benz and Red Bullbecause now it will add a touch of style to the clothing and single-seaters of all the teams that Formula 1 has.
“As F1 continues to grow around the world, we have reached new fans through exciting collaborations and are seeing the sport enter areas of mainstream culture that we have not seen before,” said Stefano Domenicali., Executive Chairman of F1.
Likewise, the pilots of the Formula 1 teams commented that Puma is a leading brand in the sports world, as the company not only promotes racingIt is also in other sports such as soccer, baseball, tennis, being the protagonist in World Cup events, Tennis Tournaments, Olympic Games, Champions League, even during 2008 the company joined the Premier League to launch a ball with special designs.
Besides, Puma since 1980 is the pioneer brand in the clothing of some teams in the highest category of motorsport where they design specialized uniforms for GP events, with tennis shoes, helmets and protective gloves.
Notably Puma will now have a greater influence in each of the Formula 1 races, as well as Rolex, who is the brand that invests the most money in said sport.having its publicity in each one of the stops of the pits and exit areas when turning on the green traffic lights.
On the other hand, Puma and Formula 1 reported that their products will be available for the next racing season in 2024 where they will have the image of each of the riders of the teams to sell sneakers, shirts, caps, shorts, gloves and replicas of single-seaters to collect.
“Puma has become the most authentic and credible sports brand in motorsport and has the experience to create the best products for the best drivers and teams in the world, as well as their fans,” he commented. Arne Freundt, Cougar CEO.
Finally, this weekend another edition of Formula 1 will be held with the Miami Grand Prix which will be at 1:30 p.m. from the International Autodrome track circuit, where “Checo” Pérez will look for a new victory after reaching the podium last Sunday at the Azerbaijan GP, leaving his teammate behind Max Verstappen.