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In 2020, the percentage of spending on outdoor advertising in Mexico was only 5.5 percent.
Aczino is, to this day, one of the most popular rappers in Mexico, champion of several freestyle tournaments.
Puma, just as Bodega Aurrerá did, allies with Aczino and the strategy has been successful in networks.
The Satellite Towers, one of the most popular locations in the Metropolitan Area, have become the space where Puma and Aczino present their new alliance, generating an important discussion among a wide community of Twitter users.
For a few years now, rap and freestyle have established themselves in the taste of young people, so much so that, in some streets of Mexico City, a group of young people meet to organize a battle of rhymes.
Officially, the origins of “freestyle” go back to the beginning of the 90’s, a time when hip-hip began, in Mexico, to gain some relevance on the scene. underground or alternative.
Starting from this premise, Nowadays, it is well known that consumers are looking for those brands that show interest in what they like and are passionate about.; For their part, brands increasingly seek to consolidate themselves in the spaces monopolized by young people, and “freestyle” is gaining ground over time to such a degree that, to this day, competitions are already being held where brands They are more than committed.
The bet is not easy; However, we are talking about a moment in which it is clear that the new generations are the public to be conquered and, based on this, various brands carry out all kinds of initiatives and strategies in order to achieve it.
Puma already “raps” and alliance with Aczino is right on Satellite
The advertising industry continues to be one of the most important, which is why many brands continue to have in mind various methods to promote themselves in the various forms and spaces that exist today.
To mention an example, outdoor advertising and billboards are some of the most widely used and well-known resources, which we see every day on the streets, in strategic sites through which audiences travel every day and, for this reason, manage to generate a high impact. Some of these strategic sites can be highways, busy streets, buildings, illuminated signs, advertising walls, among others.
Its effectiveness can be seen reflected in the value that this type of marketing has been registering in recent years. Information of Dentsu Aegis Network announces that the percentage of spending on outdoor advertising in Mexico, in 2020, was 5.5 percent.
What’s this all about? The Satellite Towers, located in one of the areas most traveled by Mexicans, have become the space where Puma and Aczino present their new alliance, which, by the way, has conquered a large number of Internet users.
If you want to see me… turn up ?? pic.twitter.com/U2K9tbLtbM
— ??? (@aczino) February 24, 2023
Aczino a real pleasure that in my working hours you will find me with the GOAT himself!
Keep reaping successes pic.twitter.com/iCP2wrzRhG— Jorge (@Jorgeepicmet) February 24, 2023
Blessed god I always go there.
– Alejandro Astorga (@alejandroast01) February 25, 2023
Maximum respect to the best freestyler that has ever been born. ???? https://t.co/Ven7aM89J8
— Chilangoense (@LoganVF) February 24, 2023
Undoubtedly, for brands it is essential to join the trends promoted by young people and “freestyle” is already part of the habits of a large number of fans who even consider Aczino as one of the greatest figures of the genre.
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