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Like this announcement, we have learned of situations in the advertising industry, such as the arrival of Claudia Aguirre in Montalvo.
Creativity is one of the key detonators in the sales capacity of businesses.
The expectation of investment in advertising within Latam is expected to reach 18 billion dollars, according to projections by Statista exclusively for its subscribers.
Profitero inaugurated operations in Mexico and the platform of Publicis Groupe debuts business in the country, with efficiency services in the presence of brands in the market.
Creativity has become key in the value of businesses and establishes activities that have served as value in the market, especially when determining the value of consumption and the capacity that brands find before the consumer.
“Publicis Groupe thus reinforces, once again, its clear commitment to electronic commerce and in all channels, adding the best tools such as Profitero, together with the best talent to accompany and give the best recommendations to our clients. , so that they continue advancing in the digital transformation, with a focus on results,” he explained. Sergio IvanovichDirector of Product Development at Publicis Groupe.
The core of Profitero is to analyze more than 70 million products, to perform data analysis through data collection and daily study of daily information, with which it seeks to generate actionable insights, to achieve sustainable growth in brands and in automation services, from the operation that results from studying more than 50 countries, with more than 700 retailers.
Changes and appointments
This year we have seen important changes in the agency market, among them the arrival of Claudia Aguirre as a new partner of the Montalvo agency, who is now the director of the Montalvo Gain business unit.
“Montalvo is an agency that inspires, that proposes, that has great talent and that has a great reputation in the advertising industry. I am excited about the synergy that we are going to achieve. We are going to create disruptive messages, to take risks, to position ourselves as a unique solution. Many companies offer the same services, but none have Montalvo’s proposal, ”he explained.
This series of changes have become part of the scenario that has been defined before the consumer, with key elements such as those that have to do with data analysis and the commitment to independent agencies.