WhatsApp continues with its campaign in favor of the privacy of its users with “Private moments that you can only see once ”.
Previously WhatsApp included within its application the new feature that would achieve strengthen our data and privacy with the people who interact digitally, since it is now possible to send photos and videos with “display only“That disappear at the moment of being seen. This function is similar to what we see with the Snapchat, Instagram and Messenger platforms.
How to take photos and videos that are deleted when viewed? Very easy, you just have to enter a conversation, take a photo or video and an icon with a number 1 will appear next to the send button, you select it and said icon will turn blue, in this way, your message will already be It is scheduled to be sent and destroyed once the recipient reads it. This function does not allow the receiving user to “peek” with a preview in the chat to be able to access said photos or videos before entering the conversation, so your files will be safe. However, it should be noted that these are still exposed to be saved if the recipient decides to take a screenshot or record it.
“Private moments that you can only see once” from WhatsApp
WhatsApp is taking the issue of privacy very seriously, and is now launching its second chapter of the campaign of Marketing Intentional upon Privacy from “Send posts private”(Campaign in association with BBDO) which seeks to show users the additional layer of privacy that this new function provides to their security.
The new strategy of WhatsApp is named “Moments private that you can only see once“, Is presented this September 11 with the intention of demonstrating to its 2 billion users that in effect, their conversations are private and to reinforce their security is this new function of”display only“.
“Private moments you can only see once”Also seeks to express that with this function, in addition to protecting your information in case you send a password to a visit to your home, it can also help you reduce the number of images or videos in your gallery that you do not need (or that would be better forget), like a video about your weight training or even a moment of grief that you want to share like a bad haircut.
The brand and consumer marketing director of WhatsApp, Eshan Ponnadurai, comments a bit about what this second chapter of his campaign represents “Send posts private“:
“The communication visual has become an important part of how people connect in WhatsAppas they share billions of photos and videos every day. But we know that some photos and videos just don’t need to stay forever. The second chapter of our ‘Send Private Messages’ campaign focuses on this privacy innovation and shows how we can all feel safe sending things to people we know and trust, now with an additional layer of privacy built into WhatsApp“.
BBDO’s global creative leader, who contributed to the campaign, commented that:
“We are all a work in constant progress. And that means that we need a space that allows us to grow, try new things and connect with the people who mean the most to us in a way that is more like real life than the eternity that is the Internet. This Bell celebrates the potential that is unlocked when we know that our photo and video messages will no longer stay forever“.
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