Prime Video subscribers in Mexico will have to pay an additional sum if they want to continue enjoying the platform's catalog without advertising. Following in the footsteps of Netflix and ahead of other services on the market, Amazon will now place commercial interruptions within its content. But will he get his clients to join or will there be many cancellations involved?
The announcement of this new plan was announced through a statement in September 2023. The changes arrived in January 2024 to countries such as the United States, Canada, Germany, the United Kingdom and Austria, and very soon, France, Italy, Spain and Mexico join this trend.
When will Amazon start advertising?
Prime Video will include limited advertising in Mexico starting on April 11, 2024.
As part of the original newsletter, the company mentioned that lThe strategy is implemented with the objective of “continuing to invest in attractive content and continue to increase that investment over a long period of time.”
What content includes ads?
All series and movies in the catalog will include commercials before and during their playback. For now, there are no details on how much advertising time will be inserted for each hour of content viewed. However, Amazon says they are looking to have “significantly fewer ads than linear TV and other streaming TV providers.”
It is worth clarifying that content rented or purchased in the Prime Video digital store will not include advertising, even if you do not have an ad-free subscription. On the other hand, live events (such as sports) or subscription channels will continue to include their first-party ads.
If you subscribe to Prime Video without ads, some titles may still include promotional trailers before playing, but don't panic! These can be skipped and you will not see any more commercials for the rest of your viewing.
How much does the Prime Video ad-free plan cost?
If you want to enjoy the Prime Video catalog without any type of advertising interruption, it is necessary to purchase the “ad-free” version that will cost an additional $50 pesos per month. That is, you Monthly Prime Video subscription without advertising will now cost you $149 pesos. Of course, this plan applies to all profiles linked to your Amazon account.
It is worth clarifying that There will be no changes to current membership prices. You can continue with your Amazon subscription for $99 pesos per month if you wish and enjoy the rest of its benefits (such as free shipping in 1 or 2 days nationwide). However, the content you watch on Prime Video will now come with some ads.
How to purchase the Prime Video ad-free plan?
You can now pre-sale the Prime Video plan without ads. The process is quite simple, whether you do it from the web or an application.
- Go to “Account” and in the settings select “My account”.
- Choose the “Continue without ads” option.
- Click “Start Subscription”.
This way you will no longer encounter commercials when you watch movies and series on demand from Prime Video.
What is your opinion regarding Prime Video's ad-supported plan? Will they hire the option to watch movies and series without commercials?