In 2022, 43 percent of Internet users worldwide were following some type of influencers.
It is expected that the marketing of influencers grow to be a $16.4 billion industry by 2022.
In 2022, the industry of influencers It is worth around $13.8 billion.
Content creators and influencers is an occupation that has increased around the world, where it is increasingly normal to find any of these in a local. Given this, and to take advantage of these figures, a young man went viral after pretending to be a gastronomic influencer with the sole objective of eating for free in a restaurant.
We can define that influencers are a figure that has several followers on social networks and that has great influence on them. In this sense, this figure has become an important tool in advertising with influencer marketing, which is a new advertising strategy that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, known as ‘influencers’.
To know the importance of these figures, we must understand data such as that of HypeAuditor, which highlights that 58 percent of 18-year-olds indicated that they followed at least one virtual influencer on the networks. Likewise, the same source highlights that virtual influencers get three times more engagement than human influencers.
After these data, these people have become the best allies of recognized and not so famous brands.
The case
A young man who recorded himself and shared on TikTok indicated that he went to a restaurant and posed as an influencer so that the food would be free.
In his viral recording, it is observed how the man received preferential treatment from the employees of the premises that he described as a very luxurious place.
It is seen how the young man entered a restaurant with a notebook to supposedly qualify the dishes that were offered to him.
“Today I am going to go to a fancy restaurant with a notebook and I am going to pretend that I am a food critic,” he said in his video posted on his account on the Chinese social network.
Likewise, in the videor you can see how the waiters handed you dishes, you tasted them and just wrote in your notebook, all so that the staff would believe it was important.
With this action, the young man got the restaurant to give him more dishes courtesy of the house and good service.
At the end of his tasting, the young man leaves the premises and the staff says goodbye to him in a friendly way and even invites him to eat again. “A pleasure to have you, Mr. Ami, come back soon,” he explains.
@maviskaoru Pretending to be a critic 🤣 #GoAmigo #critical #meal #little lie #Joke #funnystiktok ♬ Leafless Tree – Dread Mar I
Without a doubt, the video went viral and reached more than seven million views and comments from Internet users, who criticized the restaurant for giving away their food to these people.
“When the waiters and the manager find out,” read a comment.
“The manager watching the video: Damn bob you’re a genius,” explained another.
“How to get permanently banned from a restaurant,” said another netizen.
This is not the first time that an “influencer” takes advantage of locals by offering their promotion in exchange for free products. In Spain, a case arose with the content creator and youtuber Borja Escalona, who recorded a live video while entering and he consumed “A tapa do barrel” in the Vigo bar, but ended up threatening the business to charge him for the publicity he made with his recording, after the business will charge him for everything he consumed.
And this is how influencers can be a great tool for advertising, but many times some take advantage of that “fame” affecting stores and brands.
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