PROOF, the company behind NFT’s Moonbirds project, has signed a representation contract with United Talent Agency (UTA), one of Hollywood’s leading talent agencies.
The NFT-focused company was founded by Kevin Rose, an initial investor in Facebook and Twitter, and designer Justin Mezzell in February 2022. The company also has the Proof Collective and Oddities NFT collections in its catalogue.
On January 6, Rose announced the deal on Twitter, suggesting that the goal was to build awareness of the Moonbirds brand on a “global” level, rather than just being recognized as a big hit in the Web 3.0 space.
“What does UTA contribute? There are 1,400 people, with divisions in film, television, music, video games, sports, books, trademarks and licenses, public speaking, marketing, fine arts, broadcasting and much more,” he said.
🙂
—Gary Vaynerchuk (@garyvee) January 6, 2023
Explaining the move further, Rose noted that UTA will work on behalf of PROOF to help “research, negotiate and execute on partnerships and expansion opportunities in a variety of fields.”
The Ethereum-based Moonbirds project launched in April 2022 and consists of 10,000 owl-themed 8-bit avatar NFTs. To date, it has generated approximately $619.5 million in secondary sales, according to data from CryptoSlam.
This figure makes Moonbirds the 11th best-selling collection in the NFT market, with its closest competitors being Doodles, 12th, with USD 553 million, and CloneX, 10th, with USD 794.9 million.
Despite UTA’s supposedly bullish announcement, Moonbirds’ 24-hour sales volume is down a hefty 57.86%, with $442,747 worth of Moonbirds NFTs changing hands during that time frame. However, in a seven-day period, the trading volume has increased by 63.74%.
Moonbirds’ move comes after other big names in the NFT space sought deals with Hollywood.
CryptoPunks founders Larva Labs were the first to pave the way back in September 2021, signing an agreement with UTA to represent the firm’s intellectual property across television, film, video games, licensing, and publishing.
The following month, Yuga Labs – which now owns CryptoPunks – followed suit by signing with UTA to push Bored Ape Yacht Club’s intellectual property across film, television, music and games. The most recent before PROOF was the deal between UTA competitor WME and NFT start-up Boss Beauties.
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