- Index hide
This innovation, which has become a task in the market, has allowed brands to have greater capacity to understand the role played by a good contract.
The experience gained in the competition gives the firms that acquire these directors an opportunity to scale in the market.
Head of Marketing at Burger King for Latin America, joined popeyes and from a senior position he will be in charge of the Global VP office for Restaurant Brands.
The movement is a reminder of the audacity that exists in the fast food industry, where strategic personnel movements have become critical and not only that, they have been able to maintain a very important value in critical areas such as delivery, so current in these days and that has become an international reference that to this day does not disappoint.
From Popeyes to Burger King, as announced by the brand:
After being in charge of the marketing direction for Latin America at Burger King, Alexander Antonello joins Popeyes, which is the largest fried chicken chain in that fast food category, and joins the direction of global VP of marketing in Restaurant Brands International.
The move is an important promotion for Antonello, especially since it controls brands such as Popeyes, a chain that is characterized by the taste of its chicken and the proposal it offers.
Antonello has worked his way through the Shell Oil Company and into food brands when he started with Unilever as a manager for Magnum and Cornetto, two of the most popular products in the convenience store industry.
He later served for 14 years in Mars wrigley, until in 2019 it joined Burger King, a brand that has stood out internationally for its creative performance, which has earned it international recognition.
“Joining the ranks of a brand as iconic as Popeyes represents a great challenge for me. I am very excited to be in charge of the strategy and the arrival of this great brand in Mexico City (…) I am very proud to have been part of Burger King and to have collaborated for more than two years with its excellent team. dedicated to implementing great creative and innovative strategies. I am sure that this experience will allow me to continue implementing my knowledge in this new professional chapter,” said Antonello.
Now read: